Saba Khalid, Founder, Aurat Raaj, in profile.
In conversation with Dr. Farrukh Iqbal, Executive Director, IBA
Interview with Nermeen Chinoy, COO, CityFM89.
Given the challenges to Pakistan’s entrepreneurial ecosystem, can scale and sustainability be achieved?
How the revival of radio in Pakistan received a mixed reception from listeners for a variety of reasons.
Some of the best recent ad campaigns.
Looking back on the days when FM channels were booming in the early 2000s.
Why media planners need to gain an in-depth understanding of how both mainstream and digital media work.
The enduring effectiveness of the jingle.
Brands must learn to plot their influencer strategies much more carefully.
Hussain Agha, CEO, ASIL, Samir Chinoy, Director, Sales & Marketing, ISL and Shayan Akberali, CEO,ASL, in profile
Khalid Naseem, Director Strategy, Firebolt63, in profile.
As agencies of the future become increasingly technology-based, let's take a look at the skill sets this will involve.
Three start-ups that are trying to make a difference in the lives of people with special needs.
Interview with Khalid Slaeem, CEO, RG Blue Communications.
A day in the life of Taniya Hasan.
Interview with Rashid Khan, Managing Partner & ECD, Fishbowl.
Anusha Zahid profiles Vanessa Nabia Muzaffar.
Interview with Farhan Khan, COO, Starcom Pakistan.
When gauging ratings for customer satisfaction, brands need to take into account cultural norms.
Neveen Syed, floral artist and owner, Narcissus, in profile.
Technology and data are changing the rules of the advertising game; only people smart enough will keep up and play it.
Yasmin Malik on why mobile penetration in Pakistan has become a resounding reality.
Saqib Zia, Commercial Leader Pakistan, P&G, in profile.
Interview Muhammad Aurangzeb President & CEO, HBL
How home-grown start-ups are re-shaping consumer lifestyles in Peshawar.
How technology is changing the fundamentals of the agency model.
Interview with Salman Ali, Fahad Bombaywala and Umair Ahmed, co-Founders, Sandpaper.
Why do people think that Gillette’s new ad is pitting men against women and trying to emasculate men?
Agencies must embrace a fluid marketplace model to sustain creativity and profits.
Plan to establish manufacturing plants in Pakistan by 2020.
Pakistan’s entrepreneurial ecosystem has made immense strides, but this is only the beginning, writes Nabeel Qadeer.
Sidra Iqbal, public speaker and media personality, in profile.
Does beauty truly lie in the ‘Eyes of the beholder’?
Can LifeStraw’s innovative products be the answer to Pakistan’s water filtration needs?
Josh tackles taboos surrounding the purchase and use of contraceptives in their latest campaign.
Interview with Wali Tirmizi, COO, Teeli.
