A client wishlist for 2019 for their advertising agencies.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Tetra Pak's Factory in Lahore becomes the first in Pakistan to reach this level of manufacturing excellence.
The Aurora team pick their favourite ads of 2018.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
A review of some of the latest advertising campaigns.
How Meng Wanzhou’s arrest disrupted the global stock markets.
In conversation with Qamar Abbas, Executive Director of PAS.
Remembering Anjum Niaz (1948-2018)
The impact of Blockchain on advertising.
An overview of Pakistan's agri sector, and and the challenges it currently faces
Why controlling where your brand is seen matters even more today.
What's next for the man dubbed Mr Fixit?
How artificial intelligence can be applied in marketing.
Umair Kazi on how we happily succumb to the persuasive lure of a beauty proposition.
In conversation with Sair Ali, CEO & Mian Taimoor, Head of Marketing & Growth, Eat Mubarak.
Ali Rez named 'South Asia Creative Person of the Year' at the Campaign Agency of the Year Awards
Why local beauty brands need to move away from stereotypical communication.
DKT Pakistan’s new TVC uses humour to market their dotted variant.
As influencer marketing gains traction as a communication platform, the need to regulate it has become essential.
Naya Pakistan is the buzzword of 2018, yet something has to be said for the purana Pakistan that thrives within.
The impact of social media on beauty products.
Umair Saeed shames an industry that undermines the self-confidence of both women and men.
How disruption is threatening Gillette's dominance.
Why are Pakistani ads filled with stereotypical men?
What made 021Disrupt an undeniable success?
How advertising professionals can make impressive presentations.
Why are our ads STILL so derogatory towards women?
Interview with Khurram Zafar, Director, National Incubation Centre.
Humayun Farooq, Marketing Director Health, RB Pakistan, in profile.
Examining the rising local organic personal care segment in Pakistan.
Aamna Haider Isani on juggling people, home and work.
Interview with Memosh Khawaja, CEO, Haleeb Foods Limited.
A look at some of the best ad campaigns of 2018 so far.
Do Pakistani companies have the right components in place to bring their CSR projects to fruition?
Xcell Mobile's TVC is well executed but not devoid of glaring flaws.
