The Ahead of the Curve Conference attracted industry leaders, advertisers, media buyers and marketers.
The evolution of KP’s digital landscape.
Why blockchain is the future of digital marketing.
The symbiotic relationship between music and brands.
How to win at pitches.
The winners of the PAS Awards 2018.
Why more and more people are becoming disenchantment with the big tech companies.
The founding fathers of Pakistan's advertising profession... The industry’s first superheroes.
THE SUNFLOWER KINGCHAUDHRY ABDUL GHAFOUR (1936-2006)
THE SUNFLOWER KING
CHAUDHRY ABDUL GHAFOUR...
THE SUNFLOWER KINGCHAUDHRY ABDUL GHAFOUR (1936-2006)
THE SUNFLOWER KING
CHAUDHRY ABDUL GHAFOUR...
Musical impresario Arshad Mahmud speaks about his long association with the advertising sector.
The company that dwarfs Alibaba in size and scale.
PAS and Kinetic join hands to host the AOTC 1.0 digital conference.
Education in Islamic finance is in need of an immediate upgrade.
Interview with Quratulain Ibrahim, MD, Nielsen Pakistan.
Why creativity in communication eludes Islamic banking.
Interview with Muhammad Menhas, Deputy CEO, Pak-Qatar Family Takaful...
A PROLOGUE....
Shoaib Qureshy looks back at his 23 years in the industry...
The final 92-page instalment of a groundbreaking series published to celebrate the 70th Birthday of Pakistan and DAWN.
What the agency of the future will look like.
What is preventing Islamic banks from reaching their full potential?
A book review of Zubeida Mustafa's My DAWN Years – Exploring Social Issues.
Zahid Parekh, General Manager and Head of Islamic Banking, HBL, speaks about the evolution and future of the sector.
Creative Manager, IAL Saatchi and Saatchi, picks her eight favourite ads.
Looking back with wonder...
The more you squeeze an agency, the less the creative juices will flow...
Gender stereotyping in the world of Pakistani advertising.
Older consumers represent a profitable proportion of any market, so why do brands choose to ignore them.
The campaign brings to the fore the injustices faced by the transgender community.
The newly introduced co-branded credit cards are tailored to offer value to Pakistan's frequent-flyer community.
Women in the region are making all the right moves.
How technology is redefining our lives.
A day in the life of Kanwal Anes Ahmed, Founder, Facebook Group Soul Sisters.
An advertising veteran on how the profession has changed.
A look back at Pakistan's advertising journey.
How brands can shine in a VUCA world.
