Anusha Zahid profiles Mahrukh Shaikh...
Three leading marketers on brand leadership in a modern economy.
How we can cultivate a culture of fearlessness.
Was advertising ever effective?
If you want your agency to be taken seriously, training could be the best investment you ever make...
Umair Kazi, Partner, Ishtehari, in profile.
Uzma Khan, Head of Media, Unilever Pakistan, on why the industry needs to adopt and invest.
The evolution of media advertising platforms in Pakistan.
Digital platforms are proving to be huge opportunities for SMEs to scale up and enter international markets.
OOH was viewed as a support medium; today, it has moved to the centre of the overall media planning effort.
Lauding the industry’s new approaches to storytelling.
How research-based methodologies can help build brands and increase customers.
How entrepreneurship is paving the way for innovations in marketing?
Patrick Collister, Creative Director, The Zoo at Google, on 70 years from a global perspective
Review: Emerging Dynamics of Management by Sirajuddin Aziz
Remembering Pakistan's most iconic Alexander ad.
Interview with Sarmad Ali, MD, Jang Media Group & President, APNS.
Interview with Haroon Bashir, the former Chairman of the Pakistan Advertisers Society.
Fareeha Rafique profiles Maria Umar.
A transformational journey that remains work in progress.
The evolution of package design in Pakistan.
As the demand for sustainably-sourced products surges gobally, Pakistani products have a huge potential to cash in big.
Interview with Javed Jabbar, Pakistan's most influential ad man.
The impact of Pakistan’s digital revolution on the healthcare sector.
A start-up that specialises in wrap advertising.
How the brand has evolved from a chai ki dukan to Pakistan’s largest selling tea.
The experiences that make us truly Pakistani.
How social media is impacting internal tourism in Pakistan.
Agency, corporate and media heads give their opinion on the evolution of advertising over the last seven decades.
Media predictions for 2018.
Is the hype surrounding BB creams is well-deserved?
Interview with Aamir Allibhoy, Regional GM, BBDO Pakistan.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
State Life recently launched a campaign to promote their 'Education Continuation Scheme'.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
The brand launched a digital marketing campaign 'Oreo Storeo', blending 3D animation with shots of real people.
Canderel’s new TVC aims to make it a lifestyle-oriented brand
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series
Syed Amir Haleem gives his digital predictions for 2018.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
DAWN and EDeQUAL have launched a new competition in Pakistan under the umbrella of the DAWN in Education Programme.
Three advertising campaigns that stood out in 2017.
