Charting the evolution of Espresso.
The superstar Rajesh Khanna faced the camera for the last time for a Havell Fans TVC in 2012.
The Aurora team picks their favourites.
Interview with Salman Butt, Director Marketing, PepsiCo Pakistan.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
A profession in evolution
Lipton partners with TCF to turn around the lives of poor children in Pakistan.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Tyrone Tellis on giving Pakistani advertising a distinct identity.
Interview with Ayesha Jalal, Mary Richardson Professor of History, Tufts University, on Pakistan's emergent media.
What makes upscale chai dhabas so popular and will they be sustainable in the long-run?
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Khalid Bajwa, Founder, Patari, in profile.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Syed Wajeeh-ul-Hassan Naqvi on the growing impact of China’s influence.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
The rising prospects of Pakistan’s automobile industry.
In a world of intense competition, long-term brand saliency is guaranteed by coming out as honest.
Shaan Shahid, the actor, film director, host and model, in profile.
How Jeff Bezos' vision has transformed Amazon into the world’s largest online shopping retailer.
How brands can win their consumers’ share of heart.
Tyrone Tellis recounts his experiences of attending a Master Class held by Hando Sinisalu.
The essence of luxury is in human investment.
Here is a list of things they do not want to hear said from their male counterparts
There is much to gain from agencies which accommodate projects that go beyond the simple commercial imperatives.
Those deeming it their duty to defend and protect Pakistani culture fail to realise that culture cannot be static.
It seems like there is there something seriously wrong with our copywriters and the marketing heads they report to!
Iconoclast Imran Mir's exhibition at the Mohatta Palace highlights the artist’s careful exploration of form and space.
Interview with Shahzeb Mahmood, CEO & GM, Reckitt Benckiser Pakistan.
Why brands need to create mini duration ads aimed at engaging audiences.
Why do Pakistanis love to hate?