How Princess Diana used the media and her universal appeal to drive her charitable work.
Six guidelines on how new and small brands can beat strong and established players.
Is Pakistani advertising swaying to political blues yet?
Is it time we shifted from our obsession with Millennials to the yet unconquered demographic of Gen Zs?
Butler aim to provide their customers with a 24/7 delivery service so that they can order “anything anytime”.
To create a positive image, stories about Pakistan’s art, culture, historical sites and music need to be promoted.
The Creative Director of Ogilvy & Mather Pakistan shares a few of his favourite ads.
Can shows like Coke Studio and Pepsi Battle of the Bands profit the music industry without compromising on quality?
The #MakerWoman campaign celebrates Pakistani women who are edgy, stylish and daring enough to follow their dreams.
PAS organises a master class in Karachi, conducted by Julian Saunders; an author strategist and trainer from Google.
Why Coke Studio’s rendition of Pakistan’s national anthem can be described as formulaic at best.
Empowering women, one skill at a time.
Advertising professionals on how they would carve a new brand identity for Pakistan.
What can be done to avoid internet interruptions in the future?
Pakistan Federal Budget 2017-18 in review.
Fauji Infraavest recently launched a pasta line to meet the growing demand for pasta in Pakistan.
The new Lux girls, Mawra Hocane and Maya Ali, lack star power, aura and an established celebrity status.
CarFirst aim to provide car sellers with a safe process to have their cars sold at a fair price within an hour.
The severe electricity shortage in the country has increased the demand for solar panels in Pakistan.
The ECD of Synergy Dentsu shares her experience of attending the ‘See It Be It' programme at the Cannes Lions festival.
Both marketing and creativity are a process of trial, error and experimentation.
The key factors marketers need to keep in mind when creating and publishing online videos for their brands.
How should brands react when a tragedy occurs?
![A gentleman of distinction: Anwar Mooraj [1931-2017]](https://i.dawn.com/thumbnail/2017/08/59854a6f74564.png "A gentleman of distinction: Anwar Mooraj [1931-2017]")
