Why brand managers need to rethink their retail strategies.
The dos and don'ts of celebrity endorsements.
The evolving trends in home furnishing and how it is now becoming an ‘it’ industry.
What do Don Draper, Betty Crocker, Barbie and the Marlboro Man have in common? They all never lived.
A low-down of this year’s Ramzan-centric TV shows.
Nestlé’s latest TVC features Sanam Saeed and encourages professional women to ignore naysayers and reach their potential
What happens when customers prioritise ‘experience’ over ‘product’.
Saira Fatima Sadozai, Founder, Radical Retail Solutions in profile.
Exploring the retail trends in the US.
Why digital is becoming a go-to platform for groceries...
Can retail therapy be used as a means of self-transformation?
Ali Habib, Head – Corporate Affairs & Marketing, UBL, speaks about connecting with young people and recent innovations.
Most local automobile ads lack imagination and consumer insight, and fail to create product differentiation.
Haris Qadeer, CEO, Marketing Works, the production house behind award-winning TVCs for Servis Shoes, Colgate and Nestlé.
The 150cc bike comes with a five-speed gearbox and front disc brakes, and is priced at Rs 159,000.
The challenges and opportunities of launching a street view mapping app in Pakistan.
The ECD of Synergy Dentsu is among the 15 women selected from all over the world to attend the event.
An overview of Digital, OOH and Radio spend in Fiscal Year 2015-16.
The fried onions are available in 400gm, 4.5 kg and 10 kg, while the pastes includes ginger, garlic and ginger & garlic.
After 68 years in the laundry and dry cleaning business, Snowhite launches Snowhite Washing Powder.
JS Bank launches Premier Raabta Current Account.
Obrotu, a Lahore-based digital agency, launches Facelift, a social media marketing software.
A detox guide for advertising junkies on how to break out of the rut and come out as a 'normal' human being.
Leisure Club's People of Pakistan campaign addresses the stereotypical and intolerant attitude often displayed by us.
The challenges and rewards mothers in advertising have to contend with.
The Digital Youth Summit 2017 organised by KP's IT Board and the World Bank attracted over 4,000 delegates.
The misogyny-ridden ‘leaked’ ad of Kenwood, followed by an ‘almost apology’ is a classic case of mansplaining.
SCB's 'Goal' aims to empower adolescent girls through a combination of sports and life skills.
Mosquito killing billboards are Reckitt Benckiser Pakistan’s latest initiative against dengue.
