The conference brought together students and design professionals to discuss the need for sustainable design.
Manufactured by Mondeléz Pakistan, Trident aims to tap into the adult, 'sugar-free' chewing gum market.
Wedding videos are no longer the home spun productions of yesteryear.
Mehreen Jabbar, director and producer, in profile.
BizExcel, an Islamabad-based digital agency, recently acquired the ‘Google Premium Partner’ badge.
Pakistani creators can live stream videos on YouTube, but not earn through Super Chat as of yet.
How CPEC can boost Pakistan's real estate sector.
How Bob Iger has taken the Walt Disney Company to new heights by remaining true to its founder’s vision.
How the milk companies are gearing up to cash in on a wider milk bonanza.
How Aamir Liaquat's latest tryst with controversy has stirred the debate for ethics in journalism.
Millennials may be demanding, but there is nothing better for brand health than to hook them, says Julian Saunders.
To engage the Millennials companies will have to fundamentally change their SOPs, writes Sarah K. Yaldram.
The Supreme Court ban on billboards in Karachi has brought to light a systemic weakness within the OOH industry.
Millennials may want to change the world, but in the meantime they will settle on changing the way you think.
A review of the latest advertising campaigns.
Nazafreen Saigol, MD, CityFM89 & CEO, Dawn Films, in profile.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.