What agencies must do to retain their top creative talent.
Why 'sadvertising' doesn't always work.
A review of some of the recent ad campaigns.
Despite the number of variables that go into creating advertising, clarity of thought and consistency are important.
By repeating the same words in our communication, we are robbing them of their effectiveness.
Creativity, not technology, is what makes great ideas.
We have taken them for granted because they come for free, mostly out of nowhere and are used (or abused) liberally,...
In light of the recent controversy over the ad that depicted Naomi Osaka with a lighter skin tone.
Agencies need to open their eyes to what is happening around them rather than trying to guard their territory...
Creative people don’t come with labels, so are agencies looking for them in the right places?
Some of best recent ad campaigns.
Young creatives are being stifled by antiquated processes and a fear of the unknown.
Production costs for TV commercials are reaching ridiculous levels yet, the industry is not reacting.
Mezan’s new TVC reviewed.
Did Shan’s new commercial miss the mark?
The Strategy Associate, Adcom Leo Burnett picks her eight favourite ads.
Creativity or innovation is made up of one percent inspiration and 99% perspiration.
How brands can shine in a VUCA world.
How we can cultivate a culture of fearlessness.
It seems like there is there something seriously wrong with our copywriters and the marketing heads they report to!
Telenor’s recent TVC is thought-provoking, subtle and a treat to watch!
As the Famous Five turn 75, they embark on an adventure as brand ambassadors for Great Western Railways.
Why Vital Tea’s latest TVC borders on holier-than-thou, hollow and preachy activism.
Choosing the right logo design is the very first step to establishing any brand.
Advertising professionals on how they would carve a new brand identity for Pakistan.
Why the official logo for Pakistan’s 70 years of Independence falls short of expectations.
Leisure Club's People of Pakistan campaign addresses the stereotypical and intolerant attitude often displayed by us.
The misogyny-ridden ‘leaked’ ad of Kenwood, followed by an ‘almost apology’ is a classic case of mansplaining.
Is using feminism to sell products the right thing to do?
With their new TVC, Shan Foods capitalises on the Chinese influx in Pakistan.
A look at how some brands responded to the chai versus Coke brand war.
Why dissing chai – practically considered the national drink – in ad campaigns is always, always a bad idea.
How our local product packaging is evolving from ethnic and colourful to minimalist and restrained.
Will the forthcoming Heinz campaign, first proposed by Don Draper of Mad Men, manage to inspire awe and deliver results?
What makes Ariel’s ‘Wash the Label’ campaign stand out?
The Chief Executive and Creative Director of The D’Hamidi Partnership presents his creative manifesto.
Outdoor campaigns where marketers cleverly played off the real world to make their brands instantly relevant and potent.
Has Sooper managed to reach all SECs and age groups with its latest 'Badtameez dil' inspired campaign?
[Opinion] The best and worst local ads of 2015.
In the quest for creativity, marketers have forgotten some important Cs – clarity, courtesy and culpability.
