Dove’s latest campaign features a series of women relating their stories in a letter to their younger selves, encouraging their younger versions to dream big, persevere and carve their own paths. The women spotlighted in this campaign include writer and publisher Safinah Danish Elahi, home décor enthusiast Zoya Ahmed and cricketer Bismah Maroof, among others.

Generation’s Spring 24 collection imagines an all-woman film studio complete with a director, assistant director, director of photography, sound engineer and lighting designer, all donning the latest vibrant outfits.

EasyPaisa’s audio Nikahnama campaign is a well-crafted step towards increasing financial inclusivity for women in Pakistan, starting with this lively campaign which celebrates the freedom that stems from knowing your rights.

#SeekhoShanSe relates the heart-warming story of a father teaching his daughter to be self-reliant in a world that often takes advantage of a woman seeking help, urging other parents to do the same.

To demonstrate the power of literacy and equal access to education for girls, EBM and Impact BBDO had viewers tune in to Pakistan’s three main news networks to hear news delivered by two schoolgirls who, only three years prior, were unable to read. The campaign went on to win the Glass: The Lion for Change Gold Award at Cannes in 2023.

Why should cricket be only for men? To bolster Pakistani women also championing the sport, this thought-provoking ad highlights the importance of parental support in facilitating equal opportunities for women and girls in sports.