“In Pakistan, we want to be the number one sauce brand, not just a brand associated with ketchup and mayonnaise”
Syed Zeeshan Haider, CEO, ITT Foods (the company behind Dipitt), speaks to Mamun M. Adil about the brand’s growth since its launch.
Shan
Zabardasti Ki Baat
Rather than mirror society, advertising should strive to change it, argues Atiya Zaidi.
Breaking Barriers
For Women's Day, Aurora lists six Pakistani campaigns that push the boundary of traditional womanhood often portrayed in advertising.
Awesome Oatsom
Shan ventures into the healthy foods category with Oatsom, instant-flavoured oats.
A Few of Our Favourite Things
The Aurora team picks their favourite ads.
A Good Time To Be Creative?
Zohra Yusuf discusses the trends that impacted creativity in advertising over the past 25 years.
A Few of My Favourite Things
Noor Sohail lists his favourite local and global ads from the recent past.
Just Saying
Aurora's ed on the journey of Pakistani brands in 2022.
A Few of Our Favourite Things
The Aurora team pick their favourite ads.
Top 5 Women’s Day Ads of 2022
Sana Khadeja lists her favourite women empowerment-themed ads from this year.
Shan's Push For Shared Home Responsibilities
Why Shan's "Khushiyan Chakh Lo" series works.
The 10-Second Rule
Sheikh Adil Hussain, GM Marketing, Shan, discusses why Pakistanis are still obsessed with long videos on digital
Aakhir dil hai Pakistani
As the demand for sustainably-sourced products surges gobally, Pakistani products have a huge potential to cash in big.