Aurora Magazine

Promoting excellence in advertising

Shan

Zabardasti Ki Baat

Zabardasti Ki Baat

Rather than mirror society, advertising should strive to change it, argues Atiya Zaidi. Published 10 May, 2024 11:35am
Breaking Barriers

Breaking Barriers

For Women's Day, Aurora lists six Pakistani campaigns that push the boundary of traditional womanhood often portrayed in advertising. Updated 08 Mar, 2024 01:52pm
Awesome Oatsom

Awesome Oatsom

Shan ventures into the healthy foods category with Oatsom, instant-flavoured oats. Published 23 Feb, 2024 10:31am
A Good Time To Be Creative?

A Good Time To Be Creative?

Zohra Yusuf discusses the trends that impacted creativity in advertising over the past 25 years. Updated 16 Jan, 2024 02:31pm
Just Saying

Just Saying

Aurora's ed on the journey of Pakistani brands in 2022. Published 16 Jan, 2023 11:04am
The 10-Second Rule

The 10-Second Rule

Sheikh Adil Hussain, GM Marketing, Shan, discusses why Pakistanis are still obsessed with long videos on digital Updated 24 Jun, 2020 03:19pm
Aakhir dil hai Pakistani

Aakhir dil hai Pakistani

As the demand for sustainably-sourced products surges gobally, Pakistani products have a huge potential to cash in big. Updated 19 Jan, 2018 09:25am