Did Local Brands Seize the Boycott Opportunity?
Kashif Hafeez Siddiqui tracks the results of five surveys on the BDS Movement and concludes that without a commitment to invest, success can only be fleeting for local brands.
Shan Foods
Telling the Right Story
Sarah Siddiqui discusses the importance of effective storytelling.
“In Pakistan, we want to be the number one sauce brand, not just a brand associated with ketchup and mayonnaise”
Syed Zeeshan Haider, CEO, ITT Foods (the company behind Dipitt), speaks to Mamun M. Adil about the brand’s growth since its launch.
Dipitt, Like It, Export It.
Fatima S. Attarwala charts the emergence of a promising new Made in Pakistan brand.
Breaking Barriers
For Women's Day, Aurora lists six Pakistani campaigns that push the boundary of traditional womanhood often portrayed in advertising.
Campaign Watch
Shiraz Malik, Creative Director and Partner, Half Full Studio, picks his favourite and not-so-favourite recent ad campaigns.
Awesome Oatsom
Shan ventures into the healthy foods category with Oatsom, instant-flavoured oats.
Descent into Short-Term Thinking
Despite a negative report card, Sheikh Adil Hussain highlights four brands that have stood out in the last 25 years.
Campaign Watch (March-April 2023)
Murtaza Shakir talks about ad campaigns that hit the mark – and those that didn't.
A Few of My Favourite Things
Noor Sohail lists his favourite local and global ads from the recent past.
A Pop Culture Without Brands
Our brand communication is failing to make it into the annals of Pakistani pop culture.
Hits And Misses 2022
Arooj Anwar gives her verdict on this year’s advertising.
A Few of My Favourite Things
Arooj Anwar lists her favourite recent ad campaigns.
Campaign Register (March-April 2022)
Ad campaigns released in March-April 2022.
A Few of My Favourite Things
Ghazaal Zuberi on a few of her favourite recent ad campaigns.
A Few of My Favourite Things
Sumaira Mirza on a few of her favourite recent ad campaigns.
Campaign Register (January-February 2022)
Ad campaigns released in January–February 2021.
Campaign Watch
Muhammad Noor Sohail, Creative Group Head, BBDO Pakistan, talks about the good and not-so-good ads that have run since 2022 began.
How Did Ad Land Fare in Ramzan 2022?
Talha bin Hamid lists the year’s heartening and not-so-heartening Ramzan ads.
"Slow and steady is how we define the way we do business"
Sammer Sultan, co-Chairman, Shan Foods, speaks to Aurora about her organisation’s ascent to success.
Hits and Misses in the Year of Covid-19
Here's the report card.
Shan's Push For Shared Home Responsibilities
Why Shan's "Khushiyan Chakh Lo" series works.
Food Advertising At Its Finest
Talha Bin Hamid highlights some of the more meaningful, insightful and effective ads from this past year.
How effective is your ad?
Despite the number of variables that go into creating advertising, clarity of thought and consistency are important.
Top 5 Marketing Fails of 2018
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Men matter too!
Why are Pakistani ads filled with stereotypical men?
More than just a cherry atop the cake
Affiliations are not an essential model; nevertheless they are necessary to an agency’s long-term success.
Spicing it up – Exploring Pakistan's spice industry
Pakistan's spice category has enormous growth potential, but needs to overcome various barriers to realise its promise.