Aurora Magazine

Promoting excellence in advertising

Shan Foods

Campaign Watch

Campaign Watch

Shiraz Malik, Creative Director and Partner, Half Full Studio, picks his favourite and not-so-favourite recent ad campaigns. Updated 28 Feb, 2024 11:59am
Awesome Oatsom

Awesome Oatsom

Shan ventures into the healthy foods category with Oatsom, instant-flavoured oats. Published 23 Feb, 2024 10:31am
Descent into Short-Term Thinking

Descent into Short-Term Thinking

Despite a negative report card, Sheikh Adil Hussain highlights four brands that have stood out in the last 25 years. Updated 15 Feb, 2024 10:12am
A Pop Culture Without Brands

A Pop Culture Without Brands

Our brand communication is failing to make it into the annals of Pakistani pop culture. Published 14 Jan, 2023 11:13am
Hits And Misses 2022

Hits And Misses 2022

Arooj Anwar gives her verdict on this year’s advertising. Published 10 Jan, 2023 10:46am
Campaign Watch

Campaign Watch

Muhammad Noor Sohail, Creative Group Head, BBDO Pakistan, talks about the good and not-so-good ads that have run since 2022 began. Updated 30 May, 2022 04:26pm
Food Advertising At Its Finest

Food Advertising At Its Finest

Talha Bin Hamid highlights some of the more meaningful, insightful and effective ads from this past year. Updated 24 Jun, 2020 03:20pm
How effective is your ad?

How effective is your ad?

Despite the number of variables that go into creating advertising, clarity of thought and consistency are important. Published 01 Jul, 2019 09:52am
Men matter too!

Men matter too!

Why are Pakistani ads filled with stereotypical men? Published 19 Nov, 2018 02:25pm