Shiraz Malik, Creative Director and Partner, Half Full Studio, picks his favourite and not-so-favourite recent ad campaigns.
Shan ventures into the healthy foods category with Oatsom, instant-flavoured oats.
Despite a negative report card, Sheikh Adil Hussain highlights four brands that have stood out in the last 25 years.
Murtaza Shakir talks about ad campaigns that hit the mark – and those that didn't.
Noor Sohail lists his favourite local and global ads from the recent past.
Our brand communication is failing to make it into the annals of Pakistani pop culture.
Arooj Anwar gives her verdict on this year’s advertising.
Arooj Anwar lists her favourite recent ad campaigns.
Ad campaigns released in March-April 2022.
Ghazaal Zuberi on a few of her favourite recent ad campaigns.
Sumaira Mirza on a few of her favourite recent ad campaigns.
Ad campaigns released in January–February 2021.
Muhammad Noor Sohail, Creative Group Head, BBDO Pakistan, talks about the good and not-so-good ads that have run since 2022 began.
Talha bin Hamid lists the year’s heartening and not-so-heartening Ramzan ads.
Sammer Sultan, co-Chairman, Shan Foods, speaks to Aurora about her organisation’s ascent to success.
Here's the report card.
Why Shan's "Khushiyan Chakh Lo" series works.
Talha Bin Hamid highlights some of the more meaningful, insightful and effective ads from this past year.
Despite the number of variables that go into creating advertising, clarity of thought and consistency are important.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Why are Pakistani ads filled with stereotypical men?
Affiliations are not an essential model; nevertheless they are necessary to an agency’s long-term success.
Pakistan's spice category has enormous growth potential, but needs to overcome various barriers to realise its promise.