Why the Reports of TV’s Death Have Been Greatly Exaggerated
Marketers should not make the mistake of assuming that TV is dying. The facts speak otherwise, comments Urooj Hussain.
Unilever
Creating ‘Equal’ Spaces
Creating woman-friendly networking spaces.
Breaking Barriers
For Women's Day, Aurora lists six Pakistani campaigns that push the boundary of traditional womanhood often portrayed in advertising.
The Struggle To Keep Up-To-Date
As new theories and knowledge come on stream, marketers will have to make concerted efforts to expose themselves to new learning streams, writes Sheikh Adil Hussain.
Going Against the Grain While Remaining Grounded
Muna Khan profiles filmmaker and musician Babar Sheikh.
Crazy For Cookies
Wall’s has released a new ice cream flavour, Cookie Craze.
“Digital transformation is a great term that can be hashtagged on LinkedIn”
Javed Jafri, Media, Data and Digital Lead, Unilever Pakistan, speaks to Mamun M. Adil about the ever-changing media space in light of increasing digitisation and AI.
The New Survival Strategy Is a Good PR Strategy
In an unpredictable world, all companies need a sound PR strategy.
Sustainability and Reputation
To be healthy, dynamic and successful, building in sustainability as a core brand
value is the only way forward.
Campaign Register (January-February 2022)
Ad campaigns released in January–February 2021.
Taking Corporate Affairs to the Next Level
Hussain Ali Talib, Head of External Affairs, Unilever Pakistan, in profile.
Cleaning Homes the Unilever Way
Unilever launches Cleanipedia in the fight against Covid-19.
New, Normal and Positive
Unilever’s latest communication spins out the positive.
Strategising For a Post Covid-19 Portfolio
Interview with Amir Paracha, Chairman & CEO, Unilever Pakistan.
How women should lead
Q&A with Sima Kamil, Dr Ayesha Khan, Sultana Siddiqui and Shazia Syed.
Lights, camera, controversy!
Despite having significantly raised the bar, why are production houses still at the receiving end of so much flak?
Is Pakistan heading for effectiveness?
The Effie's marked the start of a new era in Pakistani advertising
The medium is still the message
Why controlling where your brand is seen matters even more today.
High5s for health
Unilever’s brand Lifebuoy celebrated Global Hand washing Day in Karachi with the theme, ‘High5forHandwashing'.
Mirroring the growth of digital
Interview with Dennis Kuperus, Global Head of Innovation, Kinetic Worldwide & Ahsan Sheikh, CEO, Kinetic Pakistan.
LUX: a soap to stardom
Charting Lux's brand odyssey.
From crunching numbers to storytelling scenarios
To remain relevant to brand supremacy, market research companies need to rapidly effect a paradigm shift.
E-commerce clients will become bigger advertisers than FMCGs
In conversation with Fouad Husain, CEO, GroupM.
When pioneering brands became lifestyle influencers
The trajectory of the branded journey.
“We had a groovy thing goin...”
How Interflow has weaned a new generation of ad persons.
Taking a bow and saying thank you to PTV
PTV’s starring role in the development of the advertising industry.
Old is gold
Older consumers represent a profitable proportion of any market, so why do brands choose to ignore them.
Evolution in Digitising OOH
Uzma Khan, Head of Media, Unilever Pakistan, on why the industry needs to adopt and invest.
From support medium to starring role
OOH was viewed as a support medium; today, it has moved to the centre of the overall media planning effort.
Social goodness as the larger purpose
Interview with Fariyha Subhani, CEO, Unilever Pakistan Foods Limited.