Old is gold
Older consumers represent a profitable proportion of any market, so why do brands choose to ignore them.
Unilever
Evolution in Digitising OOH
Uzma Khan, Head of Media, Unilever Pakistan, on why the industry needs to adopt and invest.
From support medium to starring role
OOH was viewed as a support medium; today, it has moved to the centre of the overall media planning effort.
Social goodness as the larger purpose
Interview with Fariyha Subhani, CEO, Unilever Pakistan Foods Limited.