Aurora Magazine

As the country celebrates Pakistan Day, Talha Bin Hamid opines that patriotic advertising doesn’t necessarily have to feature the national flag or anthem. It can just feature effective storytelling and social messaging. Published 22 Mar, 2025 09:58pm

Stereotyping works both ways and advertisers must strive for balance in their depictions of both men and women, opines Tyrone Tellis. Published 30 Aug, 2024 12:37am

Alifya Sohail covers Easypaisa's ‘Audio Nikahnama’ campaign. Updated 02 May, 2024 02:23pm

For Women's Day, Aurora lists six Pakistani campaigns that push the boundary of traditional womanhood often portrayed in advertising. Updated 08 Mar, 2024 01:52pm

If we want to improve the ratio of working women in Pakistan, we all need to work with women – not against them. Published 08 Mar, 2021 03:48pm

Pakistani brands need to summon the courage to talk to women as people and not just 'housewives'. Updated 10 Jul, 2017 10:40am

What makes Ariel’s ‘Wash the Label’ campaign stand out? Updated 20 Jan, 2017 12:14pm

Why we desperately need media representation that empowers women, not stereotypes them. Updated 14 Oct, 2017 11:42am

Why our media needs to stop showing mothers as domestic pieces of perfection. Updated 13 May, 2016 04:54pm

Why our brands and ad makers desperately need to think of women as human beings, not appliances or objects. Updated 12 Oct, 2015 10:57am