Ghania Abrar, Associate Creative Director, IAL Saatchi & Saatchi Pakistan lists her favourite ad campaigns.
Published 19 Sep, 2024 10:30am
Tyrone Tellis covers the Dragons of Pakistan Awards 2024.
Updated 08 Sep, 2024 07:28pm
Marketers should not make the mistake of assuming that TV is dying. The facts speak otherwise, comments Urooj Hussain.
Updated 25 Sep, 2024 01:47pm
Patrick Collister on the three winners of the Caples Awards.
Published 04 Sep, 2024 11:25am
Fauzia Kerai Khan discusses the accruing benefits of affiliate marketing for emerging and established brands.
Published 10 May, 2024 10:22am
Alifya Sohail covers Easypaisa's ‘Audio Nikahnama ’ campaign.
Updated 02 May, 2024 02:23pm
For Women's Day, Aurora lists six Pakistani campaigns that push the boundary of traditional womanhood often portrayed in advertising.
Updated 08 Mar, 2024 01:52pm
Javed Jafri, Media, Data and Digital Lead, Unilever Pakistan, speaks to Mamun M. Adil about the ever-changing media space in light of increasing digitisation and AI.
Published 20 Jul, 2023 03:28pm
Are the telecoms adapting to the demands of a new generation? Yasmin Malik poses the question.
Published 03 Jan, 2023 10:56am
Despite the significant efforts made by all the stakeholders, Pakistan’s fintech ecosystem still has a long way to go.
Updated 11 Oct, 2022 11:35am
Nadeem Hussain, Coach, Planet N, about the evolution of the fintech space and the challenges that need to be addressed.
Published 10 Oct, 2022 10:56am
Armna Khan lists her favourite recent ad campaigns.
Updated 17 May, 2023 01:04am
Asrar Alam lists a few of his favourite recent campaigns.
Published 17 Mar, 2022 10:58am
Banks have had a somewhat bumpy ride in their journey towards digital transformation. They now need to accelerate their efforts.
Published 24 Jun, 2021 02:39pm
Here's the report card.
Updated 28 Jan, 2021 04:15pm
Yasmin Malik examines the impact of the pandemic on Pakistan’s telecom industry.
Published 19 Jan, 2021 04:42pm
Why is it that Pakistanis don't find the notion of going cashless appealing?
Updated 27 Aug, 2019 10:42am
Nadeem Hussain, Founder and Coach, Planet N, on the transforming power of Digital Pakistan.
Published 30 Sep, 2017 10:54am