Easypaisa Sets a New Safety Standard for OOH
Sophia Khan on the hidden dangers of Pakistan’s outdoor advertising industry and how Easypaisa’s ‘Insured Billboards’ campaign is pushing the industry towards greater accountability and safety.
Easypaisa
A Few of Our Favourite Things
The Aurora team picks their favourite ads.
Excellence Over Perfection: Highlights from the ADA Awards 2025
Zehra Khan on how the ADA Awards continue to celebrate creative excellence in Pakistan’s architecture, design and art industries.
Hits and Misses 2024
Seema Jaffer pronounces on the campaigns that warmed her heart and on those that left her stony.
Grit, Purpose and Authenticity
Alifya Sohail profiles Rifah Qadri, Head of Marketing and Communication, Easypaisa.
Campaign Watch
Mahwish Syed, Creative Consultant, Symmetry Group picks her favourite and not-so-favourite recent ad campaigns.
A Few of My Favourite Things
Ghania Abrar, Associate Creative Director, IAL Saatchi & Saatchi Pakistan lists her favourite ad campaigns.
Ready to Rise
Tyrone Tellis covers the Dragons of Pakistan Awards 2024.
Why the Reports of TV’s Death Have Been Greatly Exaggerated
Marketers should not make the mistake of assuming that TV is dying. The facts speak otherwise, comments Urooj Hussain.
Courageous Clients
Patrick Collister on the three winners of the Caples Awards.
Adopting Affiliate Marketing
Fauzia Kerai Khan discusses the accruing benefits of affiliate marketing for emerging and established brands.
One Nikahnama at a Time
Alifya Sohail covers Easypaisa's ‘Audio Nikahnama’ campaign.
Breaking Barriers
For Women's Day, Aurora lists six Pakistani campaigns that push the boundary of traditional womanhood often portrayed in advertising.
“Digital transformation is a great term that can be hashtagged on LinkedIn”
Javed Jafri, Media, Data and Digital Lead, Unilever Pakistan, speaks to Mamun M. Adil about the ever-changing media space in light of increasing digitisation and AI.
Can Pakistani Telecoms Achieve Their Uber Moment?
Are the telecoms adapting to the demands of a new generation? Yasmin Malik poses the question.
Raising the Bar for Pakistan’s Fintech Ecosystem
Despite the significant efforts made by all the stakeholders, Pakistan’s fintech ecosystem still has a long way to go.
Going Beyond Payments
Nadeem Hussain, Coach, Planet N, about the evolution of the fintech space and the challenges that need to be addressed.
A Few of My Favourite Things
Armna Khan lists her favourite recent ad campaigns.
A Few of my Favourite Things
Asrar Alam lists a few of his favourite recent campaigns.
Seizing the Digital Financial Services Space
Banks have had a somewhat bumpy ride in their journey towards digital transformation. They now need to accelerate their efforts.
Hits and Misses in the Year of Covid-19
Here's the report card.
Wins and Losses in the New Normal
Yasmin Malik examines the impact of the pandemic on Pakistan’s telecom industry.
Finding the right relevance for digital financial services
Why is it that Pakistanis don't find the notion of going cashless appealing?
Riding the digital wave
Nadeem Hussain, Founder and Coach, Planet N, on the transforming power of Digital Pakistan.