Aurora Magazine

Promoting excellence in advertising

Easypaisa

A Few of My Favourite Things

A Few of My Favourite Things

Ghania Abrar, Associate Creative Director, IAL Saatchi & Saatchi Pakistan lists her favourite ad campaigns. Published 19 Sep, 2024 10:30am
Ready to Rise

Ready to Rise

Tyrone Tellis covers the Dragons of Pakistan Awards 2024. Updated 08 Sep, 2024 07:28pm
Courageous Clients

Courageous Clients

Patrick Collister on the three winners of the Caples Awards. Published 04 Sep, 2024 11:25am
Adopting Affiliate Marketing

Adopting Affiliate Marketing

Fauzia Kerai Khan discusses the accruing benefits of affiliate marketing for emerging and established brands. Published 10 May, 2024 10:22am
One Nikahnama at a Time

One Nikahnama at a Time

Alifya Sohail covers Easypaisa's ‘Audio Nikahnama’ campaign. Updated 02 May, 2024 02:23pm
Breaking Barriers

Breaking Barriers

For Women's Day, Aurora lists six Pakistani campaigns that push the boundary of traditional womanhood often portrayed in advertising. Updated 08 Mar, 2024 01:52pm
Going Beyond Payments

Going Beyond Payments

Nadeem Hussain, Coach, Planet N, about the evolution of the fintech space and the challenges that need to be addressed.   Published 10 Oct, 2022 10:56am
Riding the digital wave

Riding the digital wave

Nadeem Hussain, Founder and Coach, Planet N, on the transforming power of Digital Pakistan. Published 30 Sep, 2017 10:54am