Reimagining Bridal Henna
Launched in response to rising violence reported during the pandemic, InkVisible, a campaign by UN Women and Impact BBDO, uses henna to highlight domestic abuse in Pakistan. Riva Khwaja reports.
Pakistani women
Breaking Barriers
For Women's Day, Aurora lists six Pakistani campaigns that push the boundary of traditional womanhood often portrayed in advertising.
A Long Way to Empowerment
If we want to improve the ratio of working women in Pakistan, we all need to work with women – not against them.
Women In Pakistan: Decoding The Future
Making the tech sector more inclusive of and accessible to women.
Judging Mrs Khan
If we call out Mrs Khan for her outdated opinions, we should remember to stay civil.
Soul space
A day in the life of Kanwal Anes Ahmed, Founder, Facebook Group Soul Sisters.
Making a cause of it
How brands can win their consumers’ share of heart.
#BeatMe wins big at the Clios
The creative heads behind the ‘#BeatMe’ campaign on how it has helped change mindsets regarding violence against women.
Celebrating women who make it happen
Maybelline’s digital-focused campaign encourages young Pakistani women to be bold, confident and go-getters.