Aurora Magazine

Launched in response to rising violence reported during the pandemic, InkVisible, a campaign by UN Women and Impact BBDO, uses henna to highlight domestic abuse in Pakistan. Riva Khwaja reports. Updated 10 Jul, 2025 04:34pm

For Women's Day, Aurora lists six Pakistani campaigns that push the boundary of traditional womanhood often portrayed in advertising. Updated 08 Mar, 2024 01:52pm

If we want to improve the ratio of working women in Pakistan, we all need to work with women – not against them. Published 08 Mar, 2021 03:48pm

Making the tech sector more inclusive of and accessible to women. Published 06 Jul, 2020 02:06pm

If we call out Mrs Khan for her outdated opinions, we should remember to stay civil. Updated 16 Sep, 2019 11:04am

A day in the life of Kanwal Anes Ahmed, Founder, Facebook Group Soul Sisters. Updated 12 Mar, 2019 10:35am

How brands can win their consumers’ share of heart. Updated 08 Dec, 2017 12:54pm

The creative heads behind the ‘#BeatMe’ campaign on how it has helped change mindsets regarding violence against women. Updated 15 Sep, 2017 05:37pm

Maybelline’s digital-focused campaign encourages young Pakistani women to be bold, confident and go-getters. Updated 25 Aug, 2017 03:55pm