Aurora Magazine

Promoting excellence in advertising

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A Budget that Overlooks the Realities of the Future

A Budget that Overlooks the Realities of the Future

Agriculture in Pakistan faces discrimination in several ways. The solution is to develop new policy frameworks whereby irrigation, food storage and export houses are funded and run by the private sector, argues Aijaz A. Nizamani. Updated 09 Sep, 2024 02:21pm
Zabardasti Ki Baat

Zabardasti Ki Baat

Rather than mirror society, advertising should strive to change it, argues Atiya Zaidi. Published 10 May, 2024 11:35am
Breaking Barriers

Breaking Barriers

For Women's Day, Aurora lists six Pakistani campaigns that push the boundary of traditional womanhood often portrayed in advertising. Updated 08 Mar, 2024 01:52pm
The Enduring Magic of the Jingle

The Enduring Magic of the Jingle

Pakistani jingles have left an indelible mark on our culture as well as on the ad industry, writes Sumaira Mirza. Published 19 Jan, 2024 02:10pm
Campaign Watch

Campaign Watch

Hadiyah Zafar, Creative Manager, Red Publicis, picks her favourite and not-so-favourite recent ad campaigns. Updated 09 Jan, 2024 02:29pm
Is Our Creativity Culturally Obtuse?

Is Our Creativity Culturally Obtuse?

An in-depth understanding of people’s culture is key to success in advertising. Yet, not many acquire this talent. Published 24 Mar, 2022 10:56am