Hits and Misses 2024
Seema Jaffer pronounces on the campaigns that warmed her heart and on those that left her stony.
cadbury dairy milk
A Budget that Overlooks the Realities of the Future
Agriculture in Pakistan faces discrimination in several ways. The solution is to develop new policy frameworks whereby irrigation, food storage and export houses are funded and run by the private sector, argues Aijaz A. Nizamani.
Infinite Monkeys Working in Infinite Galaxies on Infinite Typewriters
The infinite possibilities of natural intelligence may well trump
the power of AI, comments Amina Baig.
Zabardasti Ki Baat
Rather than mirror society, advertising should strive to change it, argues Atiya Zaidi.
Breaking Barriers
For Women's Day, Aurora lists six Pakistani campaigns that push the boundary of traditional womanhood often portrayed in advertising.
A Few of Our Favourite Things
The Aurora team picks their favourite ads.
The Enduring Magic of the Jingle
Pakistani jingles have left an indelible mark on our culture as well as on the ad industry, writes Sumaira Mirza.
Campaign Watch
Hadiyah Zafar, Creative Manager, Red Publicis, picks her favourite and not-so-favourite recent ad campaigns.
Cadbury Pitches Women’s Cricket
Cadbury Dairy Milk collaborates with the Pakistan Cricket Board to empower female cricketers.
Is Our Creativity Culturally Obtuse?
An in-depth understanding of people’s culture is key to success in advertising.
Yet, not many acquire this talent.