Eid Trends: Worth the Investment?
How are clothing brands faring during the run-up to Eid?
Generation
Breaking Barriers
For Women's Day, Aurora lists six Pakistani campaigns that push the boundary of traditional womanhood often portrayed in advertising.
One Size Does Not Fit All
Fiza Kazmi on why plus sizes are still hard to find on Pakistan’s fashion radar.
Creating Breast Cancer Awareness with a Dupatta
Generation’s Parday Mein Parwah campaign stands out for the right reasons.
An Unconventional New Lawn Trend
Generation, Sana Safinaz and Khaadi campaigns for lawn are a breath of fresh ad air.
Celebrating the Authentic Pakistani Woman
In profile: Khadija Rehman, Director, Generation.
Top 5 Brand Activism Initiatives of 2018
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.