From Patronage to Precarity
Saeed Husain on the silent dismissal of departmental sports.
Pakistan Cricket Board
HBL PSL – The View from Pulse
Kashif Hafeez on the evolution of sports marketing and how brands can benefit from HBL PSL.
Breaking Barriers
For Women's Day, Aurora lists six Pakistani campaigns that push the boundary of traditional womanhood often portrayed in advertising.
Cadbury Pitches Women’s Cricket
Cadbury Dairy Milk collaborates with the Pakistan Cricket Board to empower female cricketers.
Campaign Watch
Mahaa Saeed, ACD, Red Communications (Publicis Groupe), lists her favourite and not-so-favourite recent ad campaigns.
Brand Power in the Pavilion
Why haven't brands leveraged cricket better to their advantage?