Did Local Brands Seize the Boycott Opportunity?
Kashif Hafeez Siddiqui tracks the results of five surveys on the BDS Movement and concludes that without a commitment to invest, success can only be fleeting for local brands.
EBM
Thinking Beyond Walls
Shahrezad Samiuddin profiles Shaheryar Ghayas, CCO, Madnest and RevX.
The Seedhi Saadhi Khushi of Sooper Soft Bakes
Uzma Khateeb-Nawaz covers Sooper Soft Bakes' new animated campaign.
Honouring Javed Jabbar
The Aurora Team congratulates Javed Jabbar for receiving the Hilal-i-Imtiaz and presents interviews with him, articles about his work, and his contributions to Aurora from our archives.
“In Pakistan, we have to be patient and take a 20 to 30-year view in terms of getting things right”
Imran J. Nasrullah, MD, Golden Agri-Resources, speaks to Aurora about Pakistan's agricultural prospects, the benefits of corporate farming and the need to legislate for better food standards.
Breaking Barriers
For Women's Day, Aurora lists six Pakistani campaigns that push the boundary of traditional womanhood often portrayed in advertising.
A Few of My Favourite Things
Sarah Moquim, Consultant for Content Excellence, Symmetry, lists her favourite ad campaigns.
A Few of Our Favourite Things
The Aurora team picks their favourite ads.
Descent into Short-Term Thinking
Despite a negative report card, Sheikh Adil Hussain highlights four brands that have stood out in the last 25 years.
The Top 5 Big Ideas of 2023
Patrick Collister picks his Top 5 big ideas of 2023.
Winning Gold for Pakistan
Atiya Zaidi on winning the Glass: The Lion for Change Gold Award for the ‘Schoolgirls Newscasters for EBM’ campaign at Cannes.
Campaign Register (March-April 2022)
Ad campaigns released in March-April 2022.
The New Survival Strategy Is a Good PR Strategy
In an unpredictable world, all companies need a sound PR strategy.
EBM Shapes up Another Sooper
Have you tried the new Sooper Soft Bakes yet?
Sooper Soft Bakes Set Out to Showcase Pakistan’s Hidden Beauty
The delicious cakes seem to be popping up all over the country.
Sooper is the nation's biscuit
Dr Zeelaf Munir, MD & CEO, EBM, speaks to Aurora about market leadership and the responsibilities that come with it.
Roaring With Cannes Lions
How Cannes Lions Roar showed us how we can raise the bar of creativity in Pakistan.
OBOs are stealing hearts across Pakistan
A review of Peek Freans’ new campaign
The censorship dilemma
Advertising practitioners reflect on the draconian impact of censorship on TV advertising under the Zia regime.
The Limits of Advertising
Interview with Javed Jabbar, Pakistan's most influential ad man.