For Women's Day, Aurora lists six Pakistani campaigns that push the boundary of traditional womanhood often portrayed in advertising.
Updated 08 Mar, 2024 01:52pm
Sarah Moquim, Consultant for Content Excellence, Symmetry, lists her favourite ad campaigns.
Published 06 Mar, 2024 11:09am
The Aurora team picks their favourite ads.
Published 22 Jan, 2024 01:04pm
Despite a negative report card, Sheikh Adil Hussain highlights four brands that have stood out in the last 25 years.
Updated 15 Feb, 2024 10:12am
Patrick Collister picks his Top 5 big ideas of 2023.
Updated 05 Jan, 2024 11:52am
Atiya Zaidi on winning the Glass: The Lion for Change Gold Award for the ‘Schoolgirls Newscasters for EBM’ campaign at Cannes.
Published 29 Aug, 2023 01:04pm
Ad campaigns released in March-April 2022.
Updated 18 Jul, 2022 12:27pm
In an unpredictable world, all companies need a sound PR strategy.
Published 05 Jul, 2022 11:10am
Have you tried the new Sooper Soft Bakes yet?
Published 04 Mar, 2022 11:53am
The delicious cakes seem to be popping up all over the country.
Updated 04 Mar, 2022 03:20pm
Dr Zeelaf Munir, MD & CEO, EBM, speaks to Aurora about market leadership and the responsibilities that come with it.
Published 04 Mar, 2020 10:04am
How Cannes Lions Roar showed us how we can raise the bar of creativity in Pakistan.
Published 18 Apr, 2019 02:51pm
A review of Peek Freans’ new campaign
Updated 10 Jan, 2019 01:23pm
Advertising practitioners reflect on the draconian impact of censorship on TV advertising under the Zia regime.
Updated 18 Apr, 2018 09:50am
Interview with Javed Jabbar, Pakistan's most influential ad man.
Published 18 Jan, 2018 08:31am