Aurora Magazine

Promoting excellence in advertising

EBM

Descent into Short-Term Thinking

Descent into Short-Term Thinking

Despite a negative report card, Sheikh Adil Hussain highlights four brands that have stood out in the last 25 years. Updated 15 Feb, 2024 10:12am
Winning Gold for Pakistan

Winning Gold for Pakistan

Atiya Zaidi on winning the Glass: The Lion for Change Gold Award for the ‘Schoolgirls Newscasters for EBM’ campaign at Cannes. Published 29 Aug, 2023 01:04pm
Sooper is the nation's biscuit

Sooper is the nation's biscuit

Dr Zeelaf Munir, MD & CEO, EBM, speaks to Aurora about market leadership and the responsibilities that come with it. Published 04 Mar, 2020 10:04am
Roaring With Cannes Lions

Roaring With Cannes Lions

How Cannes Lions Roar showed us how we can raise the bar of creativity in Pakistan. Published 18 Apr, 2019 02:51pm
The censorship dilemma

The censorship dilemma

Advertising practitioners reflect on the draconian impact of censorship on TV advertising under the Zia regime. Updated 18 Apr, 2018 09:50am