Aurora Magazine

“We believe that content marketing is the future and we have dedicated resources to creating content to promote our brands”

Umair Mustafa, Head of Marketing, Innovative Biscuits, speaks to Sadia Kamran about his organisation’s journey so far and what makes their products ‘innovative.’ Published 11 Mar, 2025 01:09pm

DawnMedia Delivers on its Call for Collective Climate Action

The first phase of DawnMedia’s ‘Breathe Pakistan’ campaign culminates with the first-ever international conference on climate change in Pakistan. Updated 05 Mar, 2025 02:07pm

Did Local Brands Seize the Boycott Opportunity?

Kashif Hafeez Siddiqui tracks the results of five surveys on the BDS Movement and concludes that without a commitment to invest, success can only be fleeting for local brands. Published 28 Jan, 2025 04:36pm

Thinking Beyond Walls

Shahrezad Samiuddin profiles Shaheryar Ghayas, CCO, Madnest and RevX. Published 27 Jan, 2025 10:13am

The Seedhi Saadhi Khushi of Sooper Soft Bakes

Uzma Khateeb-Nawaz covers Sooper Soft Bakes' new animated campaign. Updated 09 Sep, 2024 10:48am

Honouring Javed Jabbar

The Aurora Team congratulates Javed Jabbar for receiving the Hilal-i-Imtiaz and presents interviews with him, articles about his work, and his contributions to Aurora from our archives. Updated 16 Aug, 2024 05:49pm

“In Pakistan, we have to be patient and take a 20 to 30-year view in terms of getting things right”

Imran J. Nasrullah, MD, Golden Agri-Resources, speaks to Aurora about Pakistan's agricultural prospects, the benefits of corporate farming and the need to legislate for better food standards. Updated 21 Aug, 2024 01:09pm

Breaking Barriers

For Women's Day, Aurora lists six Pakistani campaigns that push the boundary of traditional womanhood often portrayed in advertising. Updated 08 Mar, 2024 01:52pm

A Few of My Favourite Things

Sarah Moquim, Consultant for Content Excellence, Symmetry, lists her favourite ad campaigns. Published 06 Mar, 2024 11:09am

A Few of Our Favourite Things

The Aurora team picks their favourite ads. Published 22 Jan, 2024 01:04pm

Descent into Short-Term Thinking

Despite a negative report card, Sheikh Adil Hussain highlights four brands that have stood out in the last 25 years. Updated 15 Feb, 2024 10:12am

The Top 5 Big Ideas of 2023

Patrick Collister picks his Top 5 big ideas of 2023. Updated 05 Jan, 2024 11:52am

Winning Gold for Pakistan

Atiya Zaidi on winning the Glass: The Lion for Change Gold Award for the ‘Schoolgirls Newscasters for EBM’ campaign at Cannes. Published 29 Aug, 2023 01:04pm

Campaign Register (March-April 2022)

Ad campaigns released in March-April 2022. Updated 18 Jul, 2022 12:27pm

The New Survival Strategy Is a Good PR Strategy

In an unpredictable world, all companies need a sound PR strategy. Published 05 Jul, 2022 11:10am

EBM Shapes up Another Sooper

Have you tried the new Sooper Soft Bakes yet? Published 04 Mar, 2022 11:53am

Sooper Soft Bakes Set Out to Showcase Pakistan’s Hidden Beauty

The delicious cakes seem to be popping up all over the country. Updated 04 Mar, 2022 03:20pm

Sooper is the nation's biscuit

Dr Zeelaf Munir, MD & CEO, EBM, speaks to Aurora about market leadership and the responsibilities that come with it. Published 04 Mar, 2020 10:04am

Roaring With Cannes Lions

How Cannes Lions Roar showed us how we can raise the bar of creativity in Pakistan. Published 18 Apr, 2019 02:51pm

OBOs are stealing hearts across Pakistan

A review of Peek Freans’ new campaign Updated 10 Jan, 2019 01:23pm

The censorship dilemma

Advertising practitioners reflect on the draconian impact of censorship on TV advertising under the Zia regime. Updated 18 Apr, 2018 09:50am

The Limits of Advertising

Interview with Javed Jabbar, Pakistan's most influential ad man. Published 18 Jan, 2018 08:31am