Breaking Barriers
For Women's Day, Aurora lists six Pakistani campaigns that push the boundary of traditional womanhood often portrayed in advertising.
pakistan womens cricket team
Cadbury Pitches Women’s Cricket
Cadbury Dairy Milk collaborates with the Pakistan Cricket Board to empower female cricketers.
Shahid Afridi Enters the Sports Drink Arena
The celebrity cricketer launches 10Z for fitness enthusiasts.
What About the Girls?
Why do brands miss out on sponsoring sportswomen?