Do You Really Own Your Consumer?
If agencies in Pakistan want to elevate their game, they need to start talking to real people, argues Arshad Awan.
Agencies
“We realised that the only thing we can master is the ability to adapt to change”
Azam Jalal Khan, CEO & co-Founder, the Digitz Group, speaks to Aurora about the early days of Digitz, and what lies ahead for agencies with the increasing use of technology as well as the challenges they face.
Published in Mar-Apr 2023
"I want to impact 10,000 lives every single day directly and put Pakistan on the map as a country that produces some of the best global marketing talent"
Published in Nov-Dec 2022
"As an industry, we have to understand that we are a bothersome disturbance"
Published in Sep-Oct 2019
A Few of my Favourite Things
Published in Sep-Oct 2019
Remembering Number 2, Clifton
Is your agency stuck in the mushy middle?
On the importance of owning a clear competitive space.
You are the hashtag
How to capitalise on the momentum of social media trends.
Meeting greater expectations
Flexibility and the freedom to experiment and fail are the key components to retention in today’s ad agency world...
Changing the dynamics of the agency talent pool
The way forward is to hire people with an entrepreneurial mindset; but in order to do so, agencies will have to change.
Setting up a gig-driven agency
Interview with Salman Ali, Fahad Bombaywala and Umair Ahmed, co-Founders, Sandpaper.
So you want to start an ad agency?
6 points to consider if you want to establish your own advertising agency.
Agency makeover
Khalid Naseem on why agencies are failing to integrate the communications function.
How to win international awards?
A guide for the agencies who want to make it big on the international front.
The creativity that drives the change
Interview with Aamir Allibhoy, Regional GM, BBDO Pakistan.
Dear client, you are fired!
An exasperated adman on the classic symptoms of a nightmare client.
![Come Dine [Virtually] With Me](https://i.dawn.com/thumbnail/2020/06/5edf647dea1c5.png "Come Dine [Virtually] With Me")
