Too darned smart Asim Naqvi, CEO, Ogilvy & Mather Pakistan, on how to advertise to Millennials. WHATSAPP
Media Predictions 2017 Director Media, Unilever (MENA), sees exciting times ahead for media and marketing professionals. WHATSAPP
BBDO bags ‘Agency of the Year 2016’ Campaign Asia-Pacific Award Ogilvy & Mather wins the silver and Spectrum Y&R brings the bronze. WHATSAPP
Feeling the beat A very Pakistani initiative that has enabled hearing impaired people to experience music. WHATSAPP
Spectrum launches 'Kites of Hope' in search of missing children The CSR initiative aims at raising awareness about missing children with the help of Roshni Helpline. WHATSAPP
The twist of the knife in my stupid heart How advertising agencies are letting their creatives down badly. WHATSAPP
A letter to my next boss (from a Millennial) Millennials don’t work 'for' a boss. They perform 'with' a coach. WHATSAPP
The best and most 'meh' recent campaigns The Creative Director, The Brand Crew shares her favourite and not-so-favourite ads. WHATSAPP
