How Dawn’s communication strategies have kept up with the times.
Pakistan's cinematic revival poses new opportunities for brands to exploit effectively.
Print remains the ‘go-to’ media when it comes down to authenticity and credibility.
Entertainment channels and their production houses need to work in tandem to achieve the best possible quality.
How advertisers and radio stations must work together to benefit from the full power of the medium.
The importance of instituting independent media audits as a means to manage risk and ensure transparency.
A growth in media choice has exposed flaws within advertising.
In conversation with Fouad Husain, CEO, GroupM.