Aurora Magazine

Promoting excellence in advertising

People

1

Substance Over Symbolism

Published in Nov-Dec 2024

Substance Over Symbolism

Alifya Sohail profiles Rabel Sadozai, Director, Marketing and Sales, Fatima Group.

2

Pakistan’s Storytelling Powerhouse

Published in Nov-Dec 2024

Pakistan’s Storytelling Powerhouse

Shahrezad Samiuddin profiles author and screenwriter Farhat Ishtiaq.

“We realised that the only thing we can master is the ability to adapt to change”

Published in Nov-Dec 2024

“We realised that the only thing we can master is the ability to adapt to change”

“The key is to blend global knowledge with local insight so that the solutions are relevant and effective for Pakistan”

“The key is to blend global knowledge with local insight so that the solutions are relevant and effective for Pakistan”

Going For a Six

Going For a Six

“The different communities that exist within Pakistan are unhappy because their issues are being ignored and no one is trying to uplift their culture”

“The different communities that exist within Pakistan are unhappy because their issues are being ignored and no one is trying to uplift their culture”

People

The Lighter Side of Mr Jinnah

The Lighter Side of Mr Jinnah

15 things you may not – or may – know about Mr Jinnah.

Transitions

The Enduring Voice of a Community: Usman Arab Saati (1944-2024)

The Enduring Voice of a Community: Usman Arab Saati (1944-2024)

Shahid Saati remembers his father, Usman Arab Saati, Chief Editor, Vatan Gujarati.

People

“In over 10 years, we have lost 30 to 40% of the cultivable land for cotton to other competing crops and housing schemes”

“In over 10 years, we have lost 30 to 40% of the cultivable land for cotton to other competing crops and housing schemes”

Mehr F. Husain speaks to Saqib Sohail, Lead, Responsible Business Projects, Artistic Milliners, after his nomination as one of Vogue Business' Top 100 Innovators of 2024.

Transitions

The Legacy of Ratan Tata (1937–2024)

The Legacy of Ratan Tata (1937–2024)

Fauzia Kerai Khan remembers India's most influential industrialist and philanthropist, Ratan Tata.

Interview

“The biggest challenge we face arises from the mindset that awards can be purchased”

“The biggest challenge we face arises from the mindset that awards can be purchased”

Ashifa Paracha, Founder, Pakistan Digital Awards, speaks with Sadia Kamran about the significance of the recent Digital Leaders Awards and their impact on recognising true digital innovation in Pakistan.

Published in Mar-Apr 2024

The Agrarian Thespian

The Agrarian Thespian

Shahrezad Samiuddin profiles farmer and actor Samiya Mumtaz.

Profile

Defining a Legacy

Defining a Legacy

Shahrezad Samiuddin profiles Samina Ahmed.

Transitions

Rest in Peace, Dear Tony

Rest in Peace, Dear Tony

Menin Rodrigues reflects on the loss of Anthony J. Permal (1979-2024).

Transitions

MNJ to Technology Entrepreneurship - Taimur Ahmed (1948-2024)

MNJ to Technology Entrepreneurship - Taimur Ahmed (1948-2024)

Syed Jawaid Iqbal remembers his friend, Taimur Ahmed.

People

The Making of Arshad Nadeem

The Making of Arshad Nadeem

Anushe Engineer on Arshad Nadeem's success at the Paris Olympics, shaped by his coach and mentor, Salman Butt.

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Ode to Servis Shoes

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Come Dine [Virtually] With Me

Five Pakistani ads that are a must-watch

Five Pakistani ads that are a must-watch

From a kiryana to a superstore – the success story of Imtiaz Super Market

From a kiryana to a superstore – the success story of Imtiaz Super Market

Spaces for Empowerment

Spaces for Empowerment

Contributors

Talha bin Hamid

Boulevard of Impossible Dreams?

Rashna Abdi

The Road to Convergence

Ayesha Shaikh

Will The Construction Industry Revive Pakistan's Economy?

Faraz Maqsood Hamidi

And Now for the Weather…

Julian Saunders

Brain Rot – Have You Got It?