Aurora Magazine

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Media / Feature

Feature

Old is gold

Old is gold

Older consumers represent a profitable proportion of any market, so why do brands choose to ignore them.
The Dawn of Pakistan

The Dawn of Pakistan

A special 37-insertion photo-feature by Dawn to mark Pakistan’s 70th birthday.
State and Media

State and Media

Existing at several levels, the relationship between the State and the Media is of fundamental importance to both.
Popcorn and much more

Popcorn and much more

Going to the movies is not only about the film. Brands have a chance of becoming part of the overall experience.
Media Predictions 2017

Media Predictions 2017

Director Media, Unilever (MENA), sees exciting times ahead for media and marketing professionals.
Print still lives

Print still lives

Publish Asia 2016 identifies a small window of opportunity for print.
A united media at last

A united media at last

How the establishment of Editors for Safety represents a huge milestone for Pakistan’s media.
The virality of Dubsmash

The virality of Dubsmash

As Dubsmash soars on the popularity chart, a look at how brands and content makers can cash in on the video selfie app.
Pakistan’s bahadur heroes

Pakistan’s bahadur heroes

Sharmeen Obaid and Jerjees Seja, CEO, ARY Digital Network, on the challenges and triumph of making 3 Bahadur.
Indecent Exposure

Indecent Exposure

Too much emphasis is put on exposure and not enough on engagement.
Noises on

Noises on

The media needs to be reined in as well as improved, but who is going to do it?
Dumbing down society

Dumbing down society

Why are we catering to the lowest common denominator, where base humour and submissive women are the order of the day?
Creating our own stories

Creating our own stories

Pakistan’s cinema industry is finally out of the doldrums. But will this revival be sustainable?
The business of entertainment

The business of entertainment

Entertainment channels are steadily growing but some major challenges need to be overcome in their quest for success.