How the revival of radio in Pakistan received a mixed reception from listeners for a variety of reasons.
Why media planners need to gain an in-depth understanding of how both mainstream and digital media work.
Brands must learn to plot their influencer strategies much more carefully.
Dawn charts another new course to success with 7 Din Mohabat In.
The artists who created Pakistan’s iconic cinema posters.
Beware of metrics that fuel the 'feel good' factor at the cost of solid ROI.
Over a period of 10 years, Marvel has continued to enthral and mesmerise the audience with with their amazing movies.
Older consumers represent a profitable proportion of any market, so why do brands choose to ignore them.
The evolution of media advertising platforms in Pakistan.
Digital platforms are proving to be huge opportunities for SMEs to scale up and enter international markets.
OOH was viewed as a support medium; today, it has moved to the centre of the overall media planning effort.
A transformational journey that remains work in progress.
Media predictions for 2018.
Why brands need to create mini duration ads aimed at engaging audiences.
The Nigaah Art Awards honoured the work of Pakistan’s emerging and established artists across a variety of genres.
How Princess Diana used the media and her universal appeal to drive her charitable work.
A special 37-insertion photo-feature by Dawn to mark Pakistan’s 70th birthday.
Existing at several levels, the relationship between the State and the Media is of fundamental importance to both.
How using edutainment, storytelling and music can bring a positive change in society.
Going to the movies is not only about the film. Brands have a chance of becoming part of the overall experience.
Director Media, Unilever (MENA), sees exciting times ahead for media and marketing professionals.
Even the best ideas can become bad ideas if they are not executed properly.
The SC ruling is a rare opportunity for the OOH industry to learn from its mistakes and measure quality over quantity.
Publish Asia 2016 identifies a small window of opportunity for print.
How the establishment of Editors for Safety represents a huge milestone for Pakistan’s media.
How the overkill in film product placement may end up killing the medium as well.
As Dubsmash soars on the popularity chart, a look at how brands and content makers can cash in on the video selfie app.
Brands need to stop obsessing over control if they want their sponsored content to work online.
The highs and lows of being a voiceover artist.
Local filmmakers have changed the face of Pakistani cinema in 2015 but more is needed to make the revival sustainable.
Seven upcoming Pakistani films to look out for.
Why we all need to step up to the Women’s Media Complaint Cell – and you don’t have to be a woman to do it.
Sharmeen Obaid and Jerjees Seja, CEO, ARY Digital Network, on the challenges and triumph of making 3 Bahadur.
Media planners and advertisers have to keep up with changing media consumer habits in order to remain relevant.
For advertisers, now is the time to mix their love affair of traditional media with a strong dose of digital.
Too much emphasis is put on exposure and not enough on engagement.
When it comes to social media marketing, women have a huge natural advantage.
The media needs to be reined in as well as improved, but who is going to do it?
Why are we catering to the lowest common denominator, where base humour and submissive women are the order of the day?
Pakistan’s cinema industry is finally out of the doldrums. But will this revival be sustainable?