Aurora Magazine

Promoting excellence in advertising

Agencies / Feature

Feature

How smart is your agency?

How smart is your agency?

If you want your agency to be taken seriously, training could be the best investment you ever make...
Work it mom

Work it mom

The challenges and rewards mothers in advertising have to contend with.
Changing the model

Changing the model

Why ad agencies need to move beyond the 'client-servicing' model and become strategic consultancies for their clients.
Bringing in the change

Bringing in the change

To be truly innovative, agencies must change their mindset and be open to new ideas, methods and paradigms.
Samson’s grey hair

Samson’s grey hair

Why listening to your consumer and understanding human behaviour is crucial to advertising.
Feeling the beat

Feeling the beat

A very Pakistani initiative that has enabled hearing impaired people to experience music.
The trust deficit

The trust deficit

Steps that can be taken to encourage the non-filers to pay and file taxes.
Show me the money!

Show me the money!

Why ad agencies need to invest wisely in their creative resources and redefine their quality measurement parameters.
The Powers of I & E

The Powers of I & E

The CEO of Ogilvy & Mather Pakistan on what it takes to be a super leader.
Hiring monkeys

Hiring monkeys

By squeezing their agency’s ROI, clients are leading both the profession and their brands down the path of mediocrity
Attract or fail

Attract or fail

What the industry, and the professionals who run it, need to do in order to attract the best talent to the ad industry.
The unoriginal sin

The unoriginal sin

The pernicious tendency of agencies and local brands to deliberately cross all lines between inspiration and imitation.
Where is the beef?

Where is the beef?

Agencies and clients have a lot to learn from each other. They must start thinking like one another to create great ads.