Aurora Magazine

Promoting excellence in advertising

Agencies

1

Do You Really Own Your Consumer?

Published in Nov-Dec 2024

Do You Really Own Your Consumer?

If agencies in Pakistan want to elevate their game, they need to start talking to real people, argues Arshad Awan.

2

“We realised that the only thing we can master is the ability to adapt to change”

“We realised that the only thing we can master is the ability to adapt to change”

Azam Jalal Khan, CEO & co-Founder, the Digitz Group, speaks to Aurora about the early days of Digitz, and what lies ahead for agencies with the increasing use of technology as well as the challenges they face.

"I want to impact 10,000 lives every single day directly and put Pakistan on the map as a country that produces some of the best global marketing talent"

Published in Mar-Apr 2023

"I want to impact 10,000 lives every single day directly and put Pakistan on the map as a country that produces some of the best global marketing talent"

"As an industry, we have to understand that we are a bothersome disturbance"

Published in Nov-Dec 2022

"As an industry, we have to understand that we are a bothersome disturbance"

A Few of my Favourite Things

Published in Sep-Oct 2019

A Few of my Favourite Things

Remembering Number 2, Clifton

Published in Sep-Oct 2019

Remembering Number 2, Clifton

Published in May-Jun 2019

Is your agency stuck in the mushy middle?

Is your agency stuck in the mushy middle?

On the importance of owning a clear competitive space.

Published in Mar-Apr 2019

You are the hashtag

You are the hashtag

How to capitalise on the momentum of social media trends.

Published in Nov-Dec 2018

Meeting greater expectations

Meeting greater expectations

Flexibility and the freedom to experiment and fail are the key components to retention in today’s ad agency world...

Published in Nov-Dec 2018

Changing the dynamics of the agency talent pool

Changing the dynamics of the agency talent pool

The way forward is to hire people with an entrepreneurial mindset; but in order to do so, agencies will have to change.

Published in Nov-Dec 2018

Setting up a gig-driven agency

Setting up a gig-driven agency

Interview with Salman Ali, Fahad Bombaywala and Umair Ahmed, co-Founders, Sandpaper.

Published in Jul-Aug 2018

So you want to start an ad agency?

So you want to start an ad agency?

6 points to consider if you want to establish your own advertising agency.

Opinion

Agency makeover

Agency makeover

Khalid Naseem on why agencies are failing to integrate the communications function.

Published in Sep-Oct 2014

How to win international awards?

How to win international awards?

A guide for the agencies who want to make it big on the international front.

Published in Nov-Dec 2017

The creativity that drives the change

The creativity that drives the change

Interview with Aamir Allibhoy, Regional GM, BBDO Pakistan.

Opinion

Dear client, you are fired!

Dear client, you are fired!

An exasperated adman on the classic symptoms of a nightmare client.

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Contributors

Talha bin Hamid

Patriotism vs Utopianism: The Dilemma of Pakistani Ads

Rashna Abdi

How Advertising Can Drive Awareness for Climate Change

Ayesha Shaikh

Will The Construction Industry Revive Pakistan's Economy?

Faraz Maqsood Hamidi

Platform and Function

Julian Saunders

Brain Rot – Have You Got It?