The new iPhones – Nothing different
Are Apple’s days as a trailblazer and leader in innovation over?
Aurora magazine
How to effectively manage change
Why organisations need ‘constant evolutionary change’ rather than change at a staggering velocity.
Moustaches, controversy and a cup of coffee
How Sattar Buksh went from a spoof to the real deal.
The new influencers
The marketing potential of Facebook's secret and closed groups.
Engro Corp moves over to Bond Advertising
Engro Corp has appointed Bond Advertising as its new creative agency following an extensive pitching process.
#BeatMe wins big at the Clios
The creative heads behind the ‘#BeatMe’ campaign on how it has helped change mindsets regarding violence against women.
“Pakistanis have very clear food preferences for each region”
7Up’s new campaign is based on how the love of food unifies the entire Pakistani nation.
QUIZ: How Roald-tastic are you!?
Take this quiz to find out how well you know Roald Dahl!
Uber gets a new man on the steering wheel!
Can Uber’s new CEO Dara Khosrowshahi help the company overcome its myriad technological and public scandals?
Mom's top five digital trends
On-trend moms on the five digital trends that will change the world!
Habib Rafiq Limited introduce the Zotye Z100
The Zotye 100 is a compact hatchback priced between Rs 1.1 million and Rs 1.2 million.
UBL launches its Digital Design Lab
The lab will transform customers’ banking experience by providing increasingly digitised products and services.
The digital landscape of Pakistan
Key digital statistics of Pakistan.
Finding inspiration – a book review of Entrepreneuring Pakistan
Can entrepreneurship be cultivated? What makes entrepreneurs successful? The author answers it all in this book.
“We have a panel of muftis on board and the sacrifice is carried out under their supervision"
In conversation with Dawood Mustafa Ghazali, Brand Manager, Al-Shaheer Foods, about Meat One’s Expert Qurbani Service.
Rethinking digital
Are brands capitalising on the power of digital?
How to become a challenger brand
Six guidelines on how new and small brands can beat strong and established players.
Of political puns and social commentary
Is Pakistani advertising swaying to political blues yet?
Celebrating women who make it happen
Maybelline’s digital-focused campaign encourages young Pakistani women to be bold, confident and go-getters.
Federal Budget – A game changer?
How the Federal Budget 2017-18 will impact the key sectors of Pakistan.
Outdoors goes digital
How brands and media agencies can take advantage of the Out of Home digital opportunity.
Eight ads with great insight
The Creative Director of Ogilvy & Mather Pakistan shares a few of his favourite ads.
A farmer’s sparkle
Engro's new campaign celebrates farmers' resilience and the hard work they put in to bring forth the best crop.
Branding Pakistan
Advertising professionals on how they would carve a new brand identity for Pakistan.
Go 'woke' or go home
How should brands react when a tragedy occurs?
Immortal influencers
What do Don Draper, Betty Crocker, Barbie and the Marlboro Man have in common? They all never lived.
Creating the Dolmen experience
Faisal Nadeem, COO, Dolmen Real Estate Management, on what drives the success of the Dolmen brand.
The exactitude of simple ideas
Why brutal simplicity in thought is so vital to good advertising.
The exuberant entrepreneur
Nilofer Saeed, former Proprietor of the HobNob Group, in profile.
The portrait of a lady
Sahira Kazmi, director and producer, in profile.