The marketing and communications industry’s response to Aurora being paused.
THE VOICE OF THE ADVERTISING INDUSTRY 1998-2025
Aurora magazine
Reassessing the entrepreneurial ecosystem from a data perspective
In conversation with Dr. Farrukh Iqbal, Executive Director, IBA
Let the sparks fly
Interview with Wali Tirmizi, COO, Teeli.
Master puppeteer
Faizaan Peerzada in profile.
Campaign Watch
A review of the latest advertising campaigns.
She continues to love tech!
Announcing the winners of She Loves Tech Pakistan.
Eid-vertising
Why is all festive advertising ridden with clichés?
"The success we have achieved has been remarkable and the momentum continues"
In conversation with Asad Umar, during his tenure as President & CEO, Engro Chemical Pakistan.
Sapphire goes ‘green’
Becomes the first fashion brand in Pakistan to introduce recycled seed bags to curb pollution.
Bread lovers’ delight
Opened in April 2018, Marcel's combines three very French establishments in one; boulangerie, patisserie and bistro.
Electioneering!
How much credit can the media campaigns take for the success or failure of the political parties?
Dawn steps into the film zone
Dawn charts another new course to success with 7 Din Mohabat In.
Thanda Josh!
A review of Josh's latest campaign.
Nooyi steps down
During her 12 years’ tenure as CEO, PepsiCo, she never let her gender or origin define her.
The saas-bahu narrative with a twist?
Mezan’s new TVC reviewed.
The copywriter is dead. Long live the copywriter
A rundown on content marketing versus copywriting.
A penguin from Madagascar
A day in the life of a strategic planner.
“His contribution to the advertising industry was immense”
A tribute to Mukhtar Azmi (1934-2012).
What’s your Gangnam Style?
Gangnam Style, a song by the Korean rap artist, Psy, has become the universal symbol of free expression, joy and peace.
Just what the doctor ordered
How AI is delivering wonders in healthcare.
You can’t have your planet and eat it too!
Can we reverse the damage to the environment in a meaningful way?
All aboard the Hello Kitty train!
West Japan Railway Co. unveils Hello Kitty-themed Shinkansen bullet train to boost intercity travel.
The great outdoors
Why great conversations always take place outdoors.
High5s for health
Unilever’s brand Lifebuoy celebrated Global Hand washing Day in Karachi with the theme, ‘High5forHandwashing'.
Campaign Register
Ad campaigns released in March and April 2018.
Raising the standards of business education
Dr Shaukat Ali Brah, Dean and Professor, KSBL, on what it takes to establish and run a top-tier business school.
Ramzan showstoppers
When Dr Aamir Liaquat Husain (ALH) appeared in the teaser for Geo’s Ramzan transmission, playing a martyred.
Butterfly breathables
Santex Products launched a new product called Butterfly Breathables.
The fears are real!
CEO of Activemedia on overcoming fears and launching his own experiential marketing agency.
A match made in heaven
This year, Wimbledon was eclipsed. By a T-shirt...