No Leaks, No Problem!
IIL PPRC Pipes & Fittings’ recent campaign aims to promote high-quality pipes for home plumbing system.
Aurora magazine
30 years of just doing it
The story behind one of the most successful taglines of the 20th century.
Which Shan ad are you?
Take our quiz and find out!
A Zest for Life
Khaula Qureshi in profile.
#AssumeNothing hashtag gives a wake-up call!
Pushback is the only way to break stereotypes; against men, women and even transgenders.
How to find the right influencer for your e-commerce brand?
Every influencer community is a constantly changing ecosystem that is self-regulated by its inhabitants.
Effective creativity in OOH
Interview with Dave Nelissen, Creative Director, Talpa Media.
Countering cyber attacks
Preventive measures organisations should follow to minimise cyber security threats.
Mirroring the growth of digital
Interview with Dennis Kuperus, Global Head of Innovation, Kinetic Worldwide & Ahsan Sheikh, CEO, Kinetic Pakistan.
Not Pakistani enough
Did Shan’s new commercial miss the mark?
When billboards truly had star power
The artists who created Pakistan’s iconic cinema posters.
“Although creating a visually stellar TVC has its own charm, storytelling gives you a real high.”
In conversation with TVC director Umair Nasir Ali.
Business Rankings in FY 2016-17
The top communication agencies advertised in print media, TV channels and radio stations in fiscal year 2016-17.
A few of my favourite things
The Strategy Associate, Adcom Leo Burnett picks her eight favourite ads.
Taboo or not taboo?
The challenges of advertising taboo products in Pakistan.
“The entire world is one big event for us”
Radjen van Wilsem, CEO, CS Digital Media, on programmatic’s potential in boosting digital OOH in Pakistan.
The best online is OOH
How OOH is set to bolster digital marketing in Pakistan.
Client advertising spend in FY 2016-17
Top product categories, companies and brands on TV and print media in fiscal year 2016-17.
Two wrongs don’t make a right
Was Nadia Hussain’s reaction to trolling justified?
The age of adverteching
The advent of new technologies may well present Pakistani advertising with the opportunity to sparkle globally.
The trap of vanity metrics
Beware of metrics that fuel the 'feel good' factor at the cost of solid ROI.
Media advertising spend 2016-17
An overview of TV, Digital, OOH and Radio spend.
Pink or blue?
Shattering gender stereotypes and teaching girls that they can be heroes too.
The marvel of Marvel Cinematic Universe
Over a period of 10 years, Marvel has continued to enthral and mesmerise the audience with with their amazing movies.
An encounter with 'advertising's third billion'
The opportunities and challenges for women pursuing an advertising career in the age of the Millennial.
Campaign Watch
A review of the latest advertising campaigns.
Making Telenor Bank the change agent for microfinance and e-commerce
Interview with Shahid Mustafa, President & CEO, Telenor Bank.
Bartering self-respect for short-lived fame
A recent episode of Jeeto Pakistan went too far.
Out-of-Home moves to another dimension
Will OOH successfully straddle both the online and offline worlds?
Television viewership in Pakistan
Television viewership trends across Pakistan in Fiscal Year 2016-17.