In the line of beauty
Nabila, stylist and entrepreneur in profile.
Aurora magazine
How not to mock your audience
If we want people to like us advertisers again, we have to give them some respect and some reward for their time.
To ‘Sirs’ with love
Berating the educational institutes for the poor quality of their teaching.
Ready for the job?
Are the efforts of a few institutions enough to prepare a whole generation of MBAs for a highly competitive job market?
Raising the bar
A day in the life of Junaid Malik, Founder/CEO, Nutrinysa Lifestyle.
Being superhuman
Eight reasons why working in the advertising industry is simply awesome!
It’s a woman’s place
When it comes to social media marketing, women have a huge natural advantage.
How to waste money, bankrupt channels and drive audiences crazy?
The pursuit of cheaper airtime by clients is forcing TV networks to extend their ad breaks to ridiculous lengths.
Open sesame!
What Alibaba can teach e-commerce websites anywhere in the world.
Going native
There is immense potential of native language advertising on social media.
Growth in a well regulated market
Interview with Taher G. Sachak, MD, EFU Life Assurance.
Dumbing down society
Why are we catering to the lowest common denominator, where base humour and submissive women are the order of the day?
Noises on
The media needs to be reined in as well as improved, but who is going to do it?
Confessions of a used car salesman
Giving customers the right reasons to buy.
Come buy my headlines
The dangerous practice of commercialising the news.
Diversity and activism
A day in the life of lawyer, anchor and human rights activist.
Beyond cricket
Football, if developed properly, can become a popular choice for brand sponsorship.
When recruitment meets marketing
Recruitment marketing success stories from Pakistan.
C&C became a supplier for Hilditch & Key whose shirts were worn by the likes of Karl Lagerfeld
Alam Najiullah, CEO, Cotton & Cotton, in profile.
“Don’t be boring”
Copy writing tips from 'The Copy Book' by David Abbott.
Ki or key? Hai or hay?
The confusion that is Roman Urdu.
Starting up!
A self declared ‘serial entrepreneur’ on what it takes to be one.
Big ideas for a small business
What does a small business need to succeed in today’s world? What it always did. A big idea – that connects.
Confidence minus competence equals arrogance
Dr Shahid Qureshi on why business schools are not the best place to develop an entrepreneurial mindset.