Display some genuine intelligence, please!
Are marketing professionals falling prey to displaying intelligence that is artificial?
Aurora magazine
Meals on wheels
Interview with Nauman Sikandar Mirza, CEO Foodpanda Pakistan.
Cherry Blossom: impeccably polished
Charting Cherry Blossom's odyssey.
Peek Freans moves up to cakes
EBM ventured into a new snacking category, packaged cupcakes, with the launch of Cake Up.
The royal rebrand
How the royal wedding was a brilliant piece of rebranding for the Royal Family.
A nation of shopkeepers
The darker side of Britain’s grocery revolution.
Rooh Afza: the eternal elixir of the east
Charting Rooh Afza's brand odyssey.
A few of my favourite things
Creative Director, Spectrum Y&R Pakistan, picks her eight favourite ads.
Thought for food
Food as a business is booming in Pakistan because of the inventiveness and ingenuity of the people involved in it.
Campaign Watch
A review of the latest advertising campaigns.
Harmonise or go bust
Inconsistencies abound along the hazardous path to mastering digital platforms for agencies and brands.
Tibet Snow: searching for the past glories
Charting Tibet Snow's brand journey.
From a passion project to a fine-dining brand
Interview with Ayaz Khan, Founder, Okra.
Dettol: protector of every household
Charting Dettol's brand odyssey.
Arousing Aspirations
The evolution of Pakistan’s most beloved and popular art form – truck art.
The thrill of instant purchase
The resurgence of consumer banking and finance.
From crunching numbers to storytelling scenarios
To remain relevant to brand supremacy, market research companies need to rapidly effect a paradigm shift.
Lost on the activation highway
Social media has provided activation a new lease of life. So why are activation agencies not taking advantage?
Enter the conscientious consumer
How technology has forged a new consumer activism.
Revving up retail
A new diversification in consumer preferences and factors fuelling an exponential growth of retail in Pakistan.
HBL: enabling dreams
Charting HBL's brand odyssey.
Horlicks: to be taller, stronger & sharper
Charting Horlicks' brand odyssey.
Four sleazy kickback scenarios
Sensational advertising disclosures.
A woman of strong opinions
A tribute to the renowned columnist, Amina Jilani (1937-2017).
Dalda: the essence of motherhood
Charting Dalda's brand odyssey.
An engagement with a goddess called Aurora
The evolution of Aurora.
The Dawn brand: preserving tradition, spearheading change
How Dawn’s communication strategies have kept up with the times.
The enduring credibility of print
Print remains the ‘go-to’ media when it comes down to authenticity and credibility.
In quest of dramatic excellence
Entertainment channels and their production houses need to work in tandem to achieve the best possible quality.
Hooked to FM radio
How advertisers and radio stations must work together to benefit from the full power of the medium.