When life gives you lemons, don’t squeeze them too hard
The more you squeeze an agency, the less the creative juices will flow...
Aurora magazine
Old is gold
Older consumers represent a profitable proportion of any market, so why do brands choose to ignore them.
Soul space
A day in the life of Kanwal Anes Ahmed, Founder, Facebook Group Soul Sisters.
Journey of an ad man
An advertising veteran on how the profession has changed.
Finding Nemo
How brands can shine in a VUCA world.
Then or now?
Was advertising ever effective?
Evolution in Digitising OOH
Uzma Khan, Head of Media, Unilever Pakistan, on why the industry needs to adopt and invest.
From tea peddlers to digital engagers
The evolution of media advertising platforms in Pakistan.
The SME opportunity in a connected world
Digital platforms are proving to be huge opportunities for SMEs to scale up and enter international markets.
From support medium to starring role
OOH was viewed as a support medium; today, it has moved to the centre of the overall media planning effort.
Impact of PAS on Pakistan's ad scenario
Interview with Haroon Bashir, the former Chairman of the Pakistan Advertisers Society.
How Pakistani are you?
The experiences that make us truly Pakistani.
House of coffee
Charting the evolution of Espresso.
Campaign Watch
A review of the latest campaigns that centred around celebrating the love for Pakistan.
The Indigo Man
Shaan Shahid, the actor, film director, host and model, in profile.
Making a cause of it
How brands can win their consumers’ share of heart.
Chasing luxury in Khairpur
The essence of luxury is in human investment.
Telenor’s #JoMeinChahoon – Yay or nay?
Telenor’s recent TVC is thought-provoking, subtle and a treat to watch!
You Too?
How the #metoo campaign has compelled women – and men – to bring their experiences of sexual harassment to the fore.
The five go adventuring (yet) again!
As the Famous Five turn 75, they embark on an adventure as brand ambassadors for Great Western Railways.
Vital Tea, why so preachy?
Why Vital Tea’s latest TVC borders on holier-than-thou, hollow and preachy activism.
For the love of Meat One
Meat One, the premium brand of Al Shaheer Foods, launched a new campaign in July, aimed at repositioning the brand.
Sunridge launches into atta
Sunridge Foods introduces a whole wheat flour brand to meet consumer demand for natural and hygienic whole wheat flour.
Fauji launches ‘Must-have’ juices
Must has all the right ingredients for a successful brand; this includes a catchy, easy-to-remember name.
Dealing with rapid changes in technology offerings
In the next five years, over 65 million people in Pakistan are expected to be online.
Everyone’s guilty pleasure
Mathira, host and model, in profile.
You’ve got (hate) mail!
Is Sarahah internet’s new self-esteem metre?
Game on – the need for sports sponsorships
Brands need sports to live. It is a symbiosis. Sports also need brands to survive.
The 'namaloom afraad' of our ad industry
Why we need to celebrate the unknown and unrecognised ‘regular’ people of our advertising industry.
Affairs of the heart
Juggun Kazim, actor, host and model, in profile.