A toxic World Cup
While existing players are downplaying their campaigns, Chinese sponsors are ensuring unprecedented visibility.
Aurora magazine
Own a slice of the new Silk Route
Eiwan Developments launch their first project 'Oshun', a beachfront, resort-style housing project in Gwadar.
Documenting the untold story of advertising
A review of The Dawn of Advertising in Pakistan (1947-2017).
The power of 18
Interview with Tarek Hamdy, CEO, Eighteen.
Campaign Register
Ad campaigns released in January–February 2018.
UBL: customers first
Charting UBL's brand odyssey.
Pakola: engaging with Pakistan's mighty hearts
Charting Pakola's brand odyssey
Berger Paints: your castle's best friend
Charting Berger Paints' brand odyssey.
A man of many passions
Remembering Shoaib Mir (1947-2018).
The smart thinking behind Ogilvy’s rebrand
With one ‘Ogilvy’, the agency aims to become a much more client-centred organisation.
WPP’s lost opportunity
What ultimately went wrong in Sir Martin Sorrell's great empire.
In search of cupid on social media
How Dawn Films are digitally promoting 7 Din Mohabbat In.
How to become world-class?
Creativity or innovation is made up of one percent inspiration and 99% perspiration.
Great expectations
Social media has changed what consumers expect from brands. What brands must do to adapt to this altered demand.
A heart-warming Ramzan?
Ad agencies got something right this Ramzan.
The power of potential
Owner, barely average. design, discusses advertising that speaks openly about things rather than just coffee.
Billboards in the starring role
Not long ago, OOH was viewed only as a support medium; today, it has moved centre stage in media planning.
Nestlé tells the story of milk in Pakistan
Drops of the Divine documents the development of the milk industry 'from grass to glass'.
‘Pul ’ vs Pull
Restaurants in Karachi are expanding into areas on the ‘other side of the bridge’. What can marketers learn from this?
Top 10 food reviews à la A.A. Gill
Skewering – yet witty – food reviews.
Facebook plays cupid despite trying times!
Facebook announce a dating feature that is set to compete with Tinder and Match.
Breaking the digital conundrum
Digital publishers are unlikely to ever achieve a sustainable revenue model.
The restless restaurateur
Sikander Rizvi, CEO, Xander's, in profile.
Fan power
Brands should rope in sports fans that are miles ahead of agencies and brand teams in creativity.
Your brand's best friend
Why print advertising continues to effectively deliver results in an age of new media disruptions.
Measuring the impact of sports marketing
Drawing on the PSL experience, brands should take concerted steps to better measure their ROI on their sports marketing.
Will mainstream agencies survive the onslaught of big tech companies?
Business models for creative agencies are under increasing threat due to the entry of the big technology companies.
State Life: encountering stiff competition
Charting brand's odyssey.
LUX: a soap to stardom
Charting Lux's brand odyssey.
Display some genuine intelligence, please!
Are marketing professionals falling prey to displaying intelligence that is artificial?