Fault lines beyond media
A growth in media choice has exposed flaws within advertising.
Aurora magazine
Pakistan’s first digital OOH conference
The Ahead of the Curve Conference attracted industry leaders, advertisers, media buyers and marketers.
E-commerce clients will become bigger advertisers than FMCGs
In conversation with Fouad Husain, CEO, GroupM.
Towards a digital KP
The evolution of KP’s digital landscape.
The nation's lead advertiser
No agency, channel or publication would ever consider declining the opportunity to work with Government.
Repositioning culture for brand success
Why not embrace Pakistan's cultural narratives to ensure that your brand stands out.
No excuses for blandness
Why strict guidelines governing the advertising for Islamic banks do not excuse their blandness.
Learn about blockchain. And do it now.
Why blockchain is the future of digital marketing.
Brands, bands and bandwagons
The symbiotic relationship between music and brands.
A farewell to brand love
Telecom companies have virtually abandoned an inventive branding that defined their marketing earlier.
The art of appointing great agencies
Clients are leading both their brands and the profession down the garden path of mediocrity.
“We had a groovy thing goin...”
How Interflow has weaned a new generation of ad persons.
More than just a cherry atop the cake
Affiliations are not an essential model; nevertheless they are necessary to an agency’s long-term success.
Sometimes life is just a pitch!
How to win at pitches.
And the PAS award goes to...
The winners of the PAS Awards 2018.
The censorship dilemma
Advertising practitioners reflect on the draconian impact of censorship on TV advertising under the Zia regime.
A nostalgic curtain rises on AdAsia 89
The terse curtain-raiser on the eve of AdAsia 89 and what the public needed to know about this spectacular event.
Build, reignite bonds and beyond
A review of EIWAN's new campaign.
Going up in smoke!
The reflection on the lost splendour of cigarette advertising.
If music be the food of love
Musical impresario Arshad Mahmud speaks about his long association with the advertising sector.
PIA: an acronym of love and despair
The pride and frustration the national airline evokes in Pakistanis.
When the saints go marching in...
The swing of Karachi’s music scene.
PTV's paradise lost
Examine the factors that contributed to PTV’s rise and fall.
AOTC 1.0 – Signs of Tomorrow
PAS and Kinetic join hands to host the AOTC 1.0 digital conference.
Bridging the skill-set gap
Education in Islamic finance is in need of an immediate upgrade.
Living on a prayer
Why creativity in communication eludes Islamic banking.
Chicken in a donut
Sabirs' Group launches Sabroso, their first product line in the frozen and ready-to-cook chicken category.
BANKING WITH FAITH
What is preventing Islamic banks from reaching their full potential?
Spearheading innovation in Islamic banking
Zahid Parekh, General Manager and Head of Islamic Banking, HBL, speaks about the evolution and future of the sector.
The life and times of an ad child
Looking back with wonder...