Aurora Magazine

Promoting excellence in advertising

Published in May-Jun 2018

Campaign Register

Campaigns
Ad campaigns released in March and April 2018.

Client: Abbott Laboratories

Brand: Mospel

Brief: Reinforce Mospel’s positioning: Machar aap se door, rehne par majboor.
Creative Agency: **IAL Saatchi & Saatchi
**Media Agency:
Media Axis
Creative Team: Anusha Islam, Asifa Siddiqui
Account Team: Batool-e-Azra, Tallal Sarwar
Media: Print, TV


Client: Aiman Fab

Brand: Frutaz Juice
Brief: Build relevance with Millennials.
Creative/Media Agency: Manghi Communication Solutions
Creative Team: Manghi Communication Solutions
Account Team: Muhammad Ali, Akbar Pardesi
Media: TV, Radio, OOH, Digital


Client: Coca-Cola

Brand: Coke
Brief: Make Coca-Cola the alternative refreshment choice of tea for the Millennials.
Creative Agency: Soho Square
Media Agency: Starcom
Creative Team: Sheharyar Ali, Asad Hasan, Zohra Majeed, Zehra Zaidi
Account Team: Ahmad Azim, Hassan Bangash, Hasaan Jalil
Media: TV, Digital, Radio


Client: Colgate and Palmolive

Brand: Colgate Total
Brief: Launch the new variant of Colgate Total through local adaptation of global TVC.
Creative Agency: Spectrum Y&R
Media Agency: GroupM
Creative Team: Asrar Alam, Irfan, Omar
Acount Team: Uzma Akhtar

Media: TV, Digital


Client: English Biscuits Manufacturers

Brand: Peek Freans Peanut Pik
Brief: Depict the real side of celebrities and their special moments.
Creative Agency: Soho Square
Account Team: Starcrest
Creative Team: Munischa Asif, Sukaina Mosavee, Rana Waleed
Account Team: Sumair Jhokio, Zain Khan, Naved Qureshi
Media: Digital


Client: Engro Corporation

Brand: Engro Corporation Brief: Highlight Engro’s contribution to people from less privileged backgrounds, with focus on education, skills training and livelihood.
Creative Agency: Bond Advertising
Media Agency: Starcom
Creative Team: Lalarukh Ali, Sara Jamil, Aqib Khan
Account Team: Reem Ehteram
Media: Print, Radio, Digital


Client: Flower Electronics

Brand: Flower home appliances
Brief: Corporate campaign.
Creative /Media Agency: Firebolt63
Creative Team: Zeeshan Khan, Mohsin Manzoor, Hunana Masroor, Sarah Yaldram
Account Team: Umair Waseem
Media: Print, TV, Digital, POS


Client: Haier Pakistan

Brand: Haier deep freezer
Brief: Promote the cooling impact of the product when it comes to meat products.
Creative Agency: Synergy Dentsu
Media Agency: Blitz Advertising
Creative Team: Sana Ahmed, Adina Imtiaz, Asif Javed, Sharjeel Zafar
Account Team: Imran Mahmud, Uswa Naeem
Media: Print, Digital


Client: Huawei Pakistan

Brand: Y7 Prime mobile phone
Brief: Launch the new phone.
Creative Agency:Synergy Dentsu
Media Agency: Synite Digital
Creative Team: Hajra Bilal, Sana Fatima, Asif Javed, Atiya Zaidi
Account Team: Salman Haider, Sana Rabi
Media: Print, Digital


Client: Japan International Cooperative Agency (JICA)

Brand: JICA
Brief: Traffic safety awareness campaign.
Creative/Media Agency: Message Communications
Creative Team: Adnan Mazhar, Ali Qadri
Account Team: Ejaz Hussain, Asif Islam
Media: Print, Digital, OOH


Client: Jazz

Brand: JazzCash: Ab paisa nahin JazzCash chalay ga
Brief: Promote JazzCash Mobile Account with a catchy tagline.
Creative Agency: IAL Saatchi & Saatchi
Media Agency: Spark
Creative Team: Taimur Azeem
Account Team: Suliman Kayani
Media: TV, Radio, Digital


Client: Jazz

Brand:Jazz
Brief: Promote Super 4G
Creative Agency: IAL Saatchi & Saatchi
Media Agency: Spark
Creative Team: Rashna Abdi, Fizza Shah
Account Team: Gauhar Abbas
Media: TV, Radio, OOH, Digital


Client: Jazz

Brand: Jazz Super 4G WiFi Devices
Brief: Promote Super 4G WiFi Devices
Creative Agency: IAL Saatchi & Saatchi
Media Agency: Spark
Creative Team: Rashna Abdi, Fizza Shah
Account Team: Suliman Kayani
Media: TV, OOH, Digital, POS


Client: Khushhali Microfinance Bank

Brand: Khushhali Microfinance Bank
Brief: Promote KMBL as the bank for the hard-working people of Pakistan.
Creative Agency: Synergy Dentsu Media Agency: Synchronize Media
Creative Team: Abdul Khaliq Butt, Zain Ghauri, Sabeeh-ul-Hassan, Taimoor Leghari, Atiya Zaidi
Account Team: Sardar Omar, Shehla Tabassum Media: Print, TV, Digital


Client: Nestlé Pakistan

Brand: Nestlé MILO
Brief: Promote Nestlé MILO as a healthy drink for kids thanks to the nutrition superiority afforded by extra strength of Protomalt.
Creative Agency: Ogilvy & Mather Pakistan
Media Agency: Maxus
Creative Team: Arshad Aslam, Faisal Mahmood, Rida Mahmood, Farwa Sayyed, Faizan Zaki
Account Team: Saira Ansari, Abdul Saboor
Media: TV, Digital, POS


Client: Shaukat and Sheheryar Developers

Brand: Rimpa Lahore
Brief: Launch of Rimpa Towers.
Creative/Media Agency: Message Communications
Creative Team: Fahad Aslam, Adnan Mazhar
Team: Kashif Khan, Mohammad Sabir
Media: Print, Digital, OOH


Client: Unique Group of Institutions

Brand: Unique Colleges
Brief: Announce new admissions.
Creative/Media Agency: Message Communications
Creative Team: Ali Hassan Khan
Account Team: Ali Hassan Khan
Media: Print, Digital, OOH


Client: Waresa Industry Pvt. Ltd.

Brand: Reefland
Brief: Promote the new summer collection.
Creative/Media Agency: Firebolt63
Creative Team: Zeeshan Khan, Qayyum Tahir
Account Team: Umair Waseem
**Media: **Print, OOH, Digital, POS