How Not to Misfire the Message
Khalid Naseem on how to avoid the pitfalls of bad messaging.
Jazz
PTCL Acquires Telenor
What’s next for Pakistan’s telecom sector?
A PTCL Buyout of Telenor?
Is PTCL acquiring Telenor?
A Farewell to Brand Love
Telecom companies have virtually abandoned inventive branding that defined their marketing earlier.
From Master Brand Builders to Lame Duck Providers?
Pakistan’s telecom sector is heading for a nosedive unless they and the government address pricing and policy issues.
A Few of my Favourite Things
Sheharyar Ali on a few of his favourite recent ad campaigns.
“Naach Meri Jaan, Tujhay Paisa Milay Ga”*
In the late eighties, Morven Gold’s ‘Rhythm of Unity’ was generally acclaimed to be one of Pakistan’s most iconic music and dance routine ads. Forty years on, Yawar Iqbal wonders why this genre of advertising now elicits such negative reactions.
Hits And Misses 2022
Arooj Anwar gives her verdict on this year’s advertising.
Can Pakistani Telecoms Achieve Their Uber Moment?
Are the telecoms adapting to the demands of a new generation? Yasmin Malik poses the question.
A Few of My Favourite Things
Armna Khan lists her favourite recent ad campaigns.
The New Survival Strategy Is a Good PR Strategy
In an unpredictable world, all companies need a sound PR strategy.
Jazz Looks to a ‘Super’ Future
And inclusivity is part of it.
Campaign Watch
Hibah Kamal reviews the recent campaigns that she liked and disliked.
"Be where the ball will be, not where it’s currently"
Asif Aziz, Chief Commercial Officer, Jazz, on digital marketing in today’s age.
JazzCash Business: A One-Stop Financial Platform for SMEs
Hassan Javed on what Jazz's new venture entails.
Hits and Misses in the Year of Covid-19
Here's the report card.
Jazz at 25
Aamir Ibrahim, CEO, Jazz, speaks about what his company has achieved in 25 years and what needs to be done next.
Hits and misses 2019
In fact, it was all a bit of a bore for Vanessa Nabia Muzaffar.
Get ready for 5G
Yasmin Malik on why mobile penetration in Pakistan has become a resounding reality.
Campaign Register
Ad campaigns released in March and April 2018.
Campaign Register
Ad campaigns released in January–February 2018.
Measuring the impact of sports marketing
Drawing on the PSL experience, brands should take concerted steps to better measure their ROI on their sports marketing.
A farewell to brand love
Telecom companies have virtually abandoned an inventive branding that defined their marketing earlier.
Zong takes to the skies
Will the D’Hamidi’s new TVC lead Zong to new heights?