Campaign Register
Ad campaigns released in March and April 2018.
Coco Cola
“The entire world is one big event for us”
Radjen van Wilsem, CEO, CS Digital Media, on programmatic’s potential in boosting digital OOH in Pakistan.
Client advertising spend in FY 2016-17
Top product categories, companies and brands on TV and print media in fiscal year 2016-17.
Out-of-Home moves to another dimension
Will OOH successfully straddle both the online and offline worlds?
A toxic World Cup
While existing players are downplaying their campaigns, Chinese sponsors are ensuring unprecedented visibility.
Billboards in the starring role
Not long ago, OOH was viewed only as a support medium; today, it has moved centre stage in media planning.
When pioneering brands became lifestyle influencers
The trajectory of the branded journey.
And the PAS award goes to...
The winners of the PAS Awards 2018.
Then or now?
Was advertising ever effective?
From support medium to starring role
OOH was viewed as a support medium; today, it has moved to the centre of the overall media planning effort.
Campaign Watch
A review of the latest campaigns that centred around celebrating the love for Pakistan.
Riding the Zalima bandwagon
A look at how some brands responded to the chai versus Coke brand war.