(FROM AURORA ARCHIVES)
When Coke launched their Zalima chai nahi Coke piladay campaign, it created a lot of buzz online, and garnered very extreme responses – people either hated Coke for ‘dissing’ their beloved chai or applauded their bravado for taking on Pakistan’s ‘national’ drink. Quick to jump on the Chai-Coke war bandwagon were several brands. Here is how they responded:
Lipton, the tea giant posted this to show their solidarity with chai lovers. Their message was simple and clear.
![](http://i.dawn.com/primary/2017/04/58fdc8216ae70.jpg)
Mezan’s response was even better; they replied: with Woh Zalima hee hai jo chai na pilaye.
![](http://i.dawn.com/primary/2017/04/58fdc821a49e6.jpg)
Tapal Danedar’s response was our favourite couple enjoying their zalima chai because, after all, where there is tea there is hope!
![](http://i.dawn.com/primary/2017/04/58fdc8a522505.jpg)
The new kid on the block, Dostea tea whitener, took on Coke with a zalima of their own.
![](http://i.dawn.com/primary/2017/04/58fdc91a54390.jpg)
Meanwhile, Nestle EveryDay took a different route and reinforced their relevance by challenging zalima to dunk a cookie in coke! Eek!
![](http://i.dawn.com/primary/2017/04/58fdc821b0745.jpg)
Not wanting to be left behind, PIA decided to be the peacemaker by attempting to unite Coke and chai lovers under their roof.
![](http://i.dawn.com/primary/2017/04/58fdc8215d4da.jpg)
Mitchells and Tang added their two cents because...hey! Why not?
![](http://i.dawn.com/primary/2017/04/58fdc82177aaf.jpg)
![](http://i.dawn.com/primary/2017/04/58fdc82526c01.jpg)
And last, but not least, Gai Power Wash proclaimed they could wash away all the zaalims!
![](http://i.dawn.com/primary/2017/04/58fdc8219de95.jpg)
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