Aurora Magazine

Promoting excellence in advertising

PIA

Stuck Between a Rock and a Hard Place

Stuck Between a Rock and a Hard Place

Despite technological advancements and the efforts of forward-facing local companies, the aspirations of most Pakistani consumers are constantly held in check by a country in a state of semi-permanent uncertainty. Updated 12 Jul, 2024 02:44pm
The singularity of the written word

The singularity of the written word

Recollection of memorable ads of the era when advertisements were powered by words alone to express a strong idea. Updated 14 Apr, 2018 01:14pm
Journey of an ad man

Journey of an ad man

An advertising veteran on how the profession has changed. Updated 05 Mar, 2018 11:00am
Finding Pakistaniat

Finding Pakistaniat

Tyrone Tellis on giving Pakistani advertising a distinct identity. Updated 26 Dec, 2017 04:21pm
SalamAir flies Pakistan’s skies

SalamAir flies Pakistan’s skies

SalamAir will open up travel for Omanis keen to explore the opportunities arising from CPEC projects. Updated 03 Oct, 2017 08:44am
Is PIA salvable?

Is PIA salvable?

Can Pakistan International Airlines make a comeback and again be the darling of air travellers? Updated 05 Dec, 2017 09:59am