Composing Chai Chahiye in the Golden Age of Advertising
The iconic jingle became an overnight hit and has stuck to the brand’s image ever since.
Lipton tea ad
Refresh, Reset, Rethink
Lipton encourages people to reflect on the things that really matter.
Then or now?
Was advertising ever effective?
Riding the Zalima bandwagon
A look at how some brands responded to the chai versus Coke brand war.
Tea wars – Lipton and Tapal battle it out
Lipton and Tapal battle it out while other brands ride the wave for a bit of a free drive.