The Power of Music
Arshad Mahmud is one of those rare composers who can effortlessly move from the music of Faiz's poetry to the more prosaic medium of commercial music making. Here, he speaks about his musical experiences in the world of marketing.
Nestle Pakistan
Campaigns Register
Campaigns Released in January-February 2025
A Shining Moment for Pakistani Brands?
Will the current BDS Movement translate into longer term local success? Umair Mohsin poses the question.
Choosing or Settling for Local?
The BDS Movement has seen consumer spending on local brands surge, but will they be able to sustain it for the long term?
How Not to Misfire the Message
Khalid Naseem on how to avoid the pitfalls of bad messaging.
AdEx Report Card – 2022-23
Rubab Rizvi examines AdEx trends in 2023 and what to expect in 2024.
Rap and Neon Will Just Not Do It
Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar.
The New Survival Strategy Is a Good PR Strategy
In an unpredictable world, all companies need a sound PR strategy.
“Take It Lite”
Nestle’s EveryDay Lite carves a space for itself in Pakistan’s tea whitener market
Nescafé Basement 5 – a season of diversity
This year the show became more localised in terms of talent, instruments and music.
Campaign Register
Ad campaigns released in March and April 2018.
Nestlé tells the story of milk in Pakistan
Drops of the Divine documents the development of the milk industry 'from grass to glass'.
Influencing the bigger picture
Interview with Shazia Syed, Chairperson & CEO, Unilever Pakistan.