Arshad Mahmud is one of those rare composers who can effortlessly move from the music of Faiz's poetry to the more prosaic medium of commercial music making. Here, he speaks about his musical experiences in the world of marketing.
Updated 22 Jul, 2025 12:20pm
Campaigns Released in January-February 2025
Published 06 May, 2025 02:14pm
Will the current BDS Movement translate into longer term local success? Umair Mohsin poses the question.
Updated 02 Aug, 2024 03:49pm
The BDS Movement has seen consumer spending on local brands surge, but will they be able to sustain it for the long term?
Updated 21 Oct, 2024 12:29pm
Khalid Naseem on how to avoid the pitfalls of bad messaging.
Updated 07 Mar, 2024 12:19pm
Rubab Rizvi examines AdEx trends in 2023 and what to expect in 2024.
Published 18 Jan, 2024 10:09am
Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar.
Published 23 May, 2023 11:57am
In an unpredictable world, all companies need a sound PR strategy.
Published 05 Jul, 2022 11:10am
Nestle’s EveryDay Lite carves a space for itself in Pakistan’s tea whitener market
Updated 24 Jun, 2020 04:02pm
This year the show became more localised in terms of talent, instruments and music.
Published 29 May, 2019 10:38am
Ad campaigns released in March and April 2018.
Published 26 Jul, 2018 09:29am
Drops of the Divine documents the development of the milk industry 'from grass to glass'.
Updated 06 Jun, 2018 09:44am
Interview with Shazia Syed, Chairperson & CEO, Unilever Pakistan.
Updated 24 Jan, 2020 04:13pm