Aurora Magazine

Promoting excellence in advertising

Nestle Pakistan

Choosing or Settling for Local?

Choosing or Settling for Local?

The BDS Movement has seen consumer spending on local brands surge, but will they be able to sustain it for the long term? Updated 21 Oct, 2024 12:29pm
Rap and Neon Will Just Not Do It

Rap and Neon Will Just Not Do It

Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar. Published 23 May, 2023 11:57am
“Take It Lite”

“Take It Lite”

Nestle’s EveryDay Lite carves a space for itself in Pakistan’s tea whitener market Updated 24 Jun, 2020 04:02pm
Campaign Register

Campaign Register

Ad campaigns released in March and April 2018. Published 26 Jul, 2018 09:29am