Adopting Affiliate Marketing
Fauzia Kerai Khan discusses the accruing benefits of affiliate marketing for emerging and established brands.
JazzCash
“Digital transformation is a great term that can be hashtagged on LinkedIn”
Javed Jafri, Media, Data and Digital Lead, Unilever Pakistan, speaks to Mamun M. Adil about the ever-changing media space in light of increasing digitisation and AI.
Embracing the Inevitable
Like it or hate it, AI is definitely going to impact ad agencies, writes Afzal Hussain.
Can Pakistani Telecoms Achieve Their Uber Moment?
Are the telecoms adapting to the demands of a new generation? Yasmin Malik poses the question.
Deploying the Power of Fintech
A day in the life of Ghazanfar Azzam, President and CEO, Mobilink Microfinance Bank.
A Struggling Ecosystem
The realities that are impeding the full-scale conversion to digital cash in Pakistan.
Raising the Bar for Pakistan’s Fintech Ecosystem
Despite the significant efforts made by all the stakeholders, Pakistan’s fintech ecosystem still has a long way to go.
Going Beyond Payments
Nadeem Hussain, Coach, Planet N, about the evolution of the fintech space and the challenges that need to be addressed.
Seizing the Digital Financial Services Space
Banks have had a somewhat bumpy ride in their journey towards digital transformation. They now need to accelerate their efforts.
JazzCash Business: A One-Stop Financial Platform for SMEs
Hassan Javed on what Jazz's new venture entails.
Wins and Losses in the New Normal
Yasmin Malik examines the impact of the pandemic on Pakistan’s telecom industry.
Jazz at 25
Aamir Ibrahim, CEO, Jazz, speaks about what his company has achieved in 25 years and what needs to be done next.
Being a digital life service partner
Interview with Asif Aziz, CCO, Jazz
Campaign Register
Ad campaigns released in March and April 2018.