In conversation with Shahneela Ahmed, Marketing Manager Pakistan, Lenovo, about the ‘Different is Better’ ad campaign.
In conversation with Ayesha Farid, Strategy Director, Adcom Leo Burnett, about Gul Ahmed’s #MeinPerfectHoon campaign.
To engage the Millennials companies will have to fundamentally change their SOPs, writes Sarah K. Yaldram.
Shahvaar Ali Khan, Co-Founder, Farigh Four, in profile.
The Aurora team picks its favourite ads.
Advertising that taps into geeky technology like 360 VR or holograms can be incredibly impactful.