Aurora Magazine

Promoting excellence in advertising

Marketing

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Feature

No sight for sore eyes

No sight for sore eyes
Pakistanis needs to see actions taken by their government, not advertisements that merely aggrandise the leadership.
Opinion

No child's play

No child's play
Five misconceptions that brand managers need to overcome about children as consumers.
Opinion

The naked truth

The naked truth
Why objectifying men in advertising is equally distasteful and harmful as objectifying women.
Brands

A journey with PSO

A journey with PSO
Pakistan State Oil, after a hiatus of almost 10 years, launches a corporate campaign to mark its 40 years in business.
Opinion

For the love of chai

For the love of chai
Why dissing chai – practically considered the national drink – in ad campaigns is always, always a bad idea.