If Karachi, Lahore and Islamabad were cars, which ones would they be?
Can Sting’s latest ad campaign help salvage Amir Khan’s illustrious reputation as a boxer?
Real estate marketing in Pakistan lacks imagination, creativity and emotional appeal.
Understanding Pakistan’s Millennials – their frailties, contradictions, exuberance and uniqueness.
Advertising, as we know it, has died a slow, protracted death, giving birth to its much powerful prodigy, 'Influence'.
Pakistan's real estate sector at a glance...
Top communication agencies which advertised in print, television and radio in Fiscal Year 2015-16.
No matter what Hollywood or Bollywood does, we have our own values which need to be reflected in our dramas and ads.
Why brands need to adopt new tools in their marketing approach to Millennials.
Five marketing lessons we can learn from Shah Rukh Khan.