Aurora Magazine

Promoting excellence in advertising

Marketing

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Opinion

Feeling the sting

Feeling the sting
Can Sting’s latest ad campaign help salvage Amir Khan’s illustrious reputation as a boxer?
Opinion

Eulogy for Advertising

Eulogy for Advertising
Advertising, as we know it, has died a slow, protracted death, giving birth to its much powerful prodigy, 'Influence'.

Business Rankings

Business Rankings
Top communication agencies which advertised in print, television and radio in Fiscal Year 2015-16.
Opinion

For the greater good

For the greater good
No matter what Hollywood or Bollywood does, we have our own values which need to be reflected in our dramas and ads.
Brands

Celebrity restraint

Celebrity restraint
How Fawad Khan's carefully chosen brand endorsements result in greater appreciation and a sense of credibility.