How clever marketing, bold branding and knowing the inner workings of his audience's minds worked in favour of Trump.
A day in the life of Tarique Khan Javed, President, Overseas Pakistani Investors Forum.
In conversation with Salim Raza, former Governor of the State Bank of Pakistan.
Company to start assembling cars at the Ghandhara Nissan Limited plant by 2018.
In conversation with Irfan Siddiqui, President and CEO, Meezan Bank.
From clutter-breaking campaigns to norm-shaking new entrants, the local potato chip market is growing at a steady pace.
For marketers around the world, using the power of context is second nature, for us it is a skill we need to develop.
On the 75th anniversary of her first comic appearance, the UN has made Wonder Woman a symbol of women empowerment.
What do you do when people start creating Halloween costumes based on your flagship product?
Interview with Saad Siddique, CEO, Advertyze Networks.
How banks should capitalise on social media to manage their relationships with the young.
MM Makeup, Odho Cosmetics and Luscious Cosmetics are three of the local 'halal' makeup options for consumers.
To remain memorable branded songs must be able to deliver both on their message and their quality.
Why brands and ad agencies need to stop churning out formulaic advertising and opt for simple, yet effective, ideas.