Steps our local brands and ad agencies need to take in order to attract digital shoppers.
Important things a brand manager should always consider when working with bloggers.
The inherent dangers of the proposed Pakistan cybercrime bill.
Social media has given activation platforms a new lease of life; activation agencies must now learn to take advantage
How brands can create patriotic campaigns that are truly cherished and not forgotten and discarded the very next day.
The Executive Creative Director of Adcom shares his favourite and not-so-favourite ads!
How consistency limits creativity leaving brands rather hungry.
Clients and agencies need to better understand their ROI and worth when judging what to pay and what to charge.
A half yearly roundup of outdoor activations and experiential marketing done by various local brands.
Eight reasons why working in the advertising industry is simply awesome!
Although reach, frequency and timing will continue to drive planning,technology is increasingly disrupting media usage.
A clean house, gora chitta complexion, and impeccable dressing; why our admakers seem obsessed with 'clean cut ads'.
The impact of the Budget on our advertising industry.
Instead of fearing social media when things go awry, brands should employ understanding, empathy and honesty.