Rafi Abidi, Founder and CEO, Outdoor Advertising Assets (OAA) talks to Marylou Andrew about how the outdoor media monitoring (OMM) tool provides an audit of OOH media and the company’s recent partnership with Ipsos.
Making a big idea big takes more than getting a celebrity to sing, writes Ali Rez.
Pakola will re-launch its single serve, returnable glass bottle at the Karachi Eat 2015 food festival.
Mountain Dew recently launched an extensive outdoor campaign to re-launch the 500ml single serve bottle in a neon green colour.
Amber Arshad profiles three online grocery stores that aim to change the way we shop.
Will an award winning packaging design also deliver on taste?