Latest News

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    “The data we have collected suggests that a decent sized OOH campaign reports discrepancies to the tune of about 17 to 20% in a month”

    Rafi Abidi, Founder and CEO, Outdoor Advertising Assets (OAA) talks to Marylou Andrew about how the outdoor media monitoring (OMM) tool provides an audit of OOH media and the company’s recent partnership with Ipsos.

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    XL marks the spot

    Making a big idea big takes more than getting a celebrity to sing, writes Ali Rez.

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    Pakola to re-launch iconic glass bottle at Karachi Eat 2015

    Pakola will re-launch its single serve, returnable glass bottle at the Karachi Eat 2015 food festival.

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    Mountain Dew launches neon bottle with innovative OOH campaign

    Mountain Dew recently launched an extensive outdoor campaign to re-launch the 500ml single serve bottle in a neon green colour.

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    And now for virtual aisles

    Amber Arshad profiles three online grocery stores that aim to change the way we shop.

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    Nankhatais now in a packet

    Will an award winning packaging design also deliver on taste?