“This week, we can use Wuthering Heights (an area where the wind blows so strongly that it makes a terrifying sound) as an analogy to characterise high budgets and low impact.”
Dollar Industries recently launched a new campaign for its fine liner brand Pointer. This is the third campaign for Pointer in the last two years.
Google held a press conference in Karachi this morning to share insights from its first survey on Pakistani internet users and how they behave on the internet.
Mamun M. Adil profiles Shahzad Nawaz.
Truly great packaging is the one that we can never quite bring ourselves to throw away, writes Angelo Bellandi.
In September 2012, Servis launched its much talked about ‘Shoes for Everyone’ corporate campaign. A year and three TVCs later, Ammar Rasool, Executive CD, Red Communication Arts (Servis’ creative agency) talks to Marylou Andrew about redefining the iconic brand.