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Augmenting growth

Augmenting growth

Can augmented reality benefit financial institutions such as banks and insurance companies?
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Campaign watch

Campaign watch

Exploring which brands have got the big idea, which ones are using execution as a crutch and which never had a clue.

Featured Stories



Learning about SEO 2.0

Publishers in Pakistan are still using the old model of SEO. Yet, they would be well advised to learn about the new one.

Show me the money!

Why ad agencies need to invest wisely in their creative resources and redefine their quality measurement parameters.

Editor's Picks

Integrating newsrooms

Integrating newsrooms

In conversation with Nicholas Dawes, Chief Editorial and Content Officer, Hindustan Times Media.
Goodbye creativity?

Goodbye creativity?

Examining the reasons behind the deteriorating quality of creative work in Pakistan.