The unoriginal sin

The unoriginal sin

The pernicious tendency of agencies and local brands to deliberately cross all lines between inspiration and imitation.

Featured Stories



Where is the beef?

Where is the beef?

Agencies and clients have a lot to learn from each other. They must start thinking like one another to create great ads.

Eyeballs or oxygen?

To reduce environmental damage, massive urban plantation and a strict billboards installation policy are now imperative.

Over a cup of chai

Delectable variations of parathas, an upscale ambiance and quirky art themes have made Chai Shai and Chai Wala a hit.

Editor's Picks

And the award goes to...

And the award goes to...

In keeping with current industry practices, here are a few new category recommendations for the next PAS Awards.