Latest News

  • 300x300 Servis Tyres
    Servis Tyres delivers a blockbuster

    Servis Tyres recently launched a new big budget campaign for its motorcycle tyres. The campaign features Shaan Shahid and a Brazilian model in an action packed sequence.

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    The Seth within us

    “Here is a plea to spot the Seth within us and in front of us. To make him realise the importance of people. The roles that they play and the roles that they should be playing.”

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    New Nielsen survey finds a ‘love of driving’ biggest trigger for auto sales in Pakistan

    There’s good news for Pakistani auto manufacturers who are investing time and money to produce emotional pull advertising campaigns.

  • Walter Logo resized
    Walter Pakistan wins Pakistan’s first Effie Award

    Walter Pakistan bagged Pakistan’s first ever Effie Award for Pepsi’s ‘Made for Cricket’ campaign at an awards gala held in Singapore yesterday.

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    The brand clutter party

    Ali A. Rizvi weighs in on the brands that hit a six and on the ones that were bowled out during the Twenty20.

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    Kenwood says, ‘Khush Raho’

    R&I Electrical Appliances (authorised distributors of Kenwood in Pakistan and manufacturers of Homage products) recently launched the first locally conceptualised mass media campaign for Kenwood in Pakistan, called ‘Khush Raho’.