Latest News

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    “As an FMCG organisation we cannot live in the past”

    Amir Paracha, VP – Customer Development, Unilever Pakistan, speaks to Marylou Andrew about the company’s ecommerce initiatives.

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    The return of Kamal

    EFU Life returns with the second phase of the Kamal campaign.

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    Kareena Kapoor, the new Pleasure Ambassador of Magnum ice cream

    The campaign features Indian actor and model, Kareena Kapoor in a casual, testimonial-style advertisement.

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    Tapal launches new packaging for Tapal Green Tea

    Tapal launched the new packaging for its green tea on September 9, 2014.

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    Ufone launches first branded 3G handset

    Ufone becomes the first mobile network operator to launch a branded 3G-enabled Quad core handset, ‘Smart U5’

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    Warid launches Mobile Paisa ad campaign eight months after soft launch

    The telecom operator had previously stated that the launch would take place in April 2014.

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