Latest News

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    Pakola to re-launch iconic glass bottle at Karachi Eat 2015

    Pakola will re-launch its single serve, returnable glass bottle at the Karachi Eat 2015 food festival.

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    Mountain Dew launches neon bottle with innovative OOH campaign

    Mountain Dew recently launched an extensive outdoor campaign to re-launch the 500ml single serve bottle in a neon green colour.

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    Converging towards integration

    The online revolution may still have some way to go before hitting the print media in Pakistan, but print publishers would be well advised to start looking at the solutions they will inevitably have to adopt.

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    How to get Seth Godin to write about your brand

    How do you get Seth Godin to write about you? Be like Markhor, build something remarkable. Build a purple cow!

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    “The idea is that anyone who plans to, or owns a vehicle should have a reason to come to PakWheels”

    Muhammad Raza Saeed, CEO, talks to Aurora about the growing popularity of online auto classifieds and how his website is spearheading the movement.

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    Local + insight = success

    Sara Amjad Qureshi on why Sprite, 7UP and Fanta have found winning formulas.