After being nominated for three consecutive years, Easypaisa managed to win not one but two awards at the GSMA Mobile World Congress held in Barcelona, Spain from February 24-27, 2014.
Aurora caught up with Greenstar Social Marketing and Manhattan Communications (Sathi’s creative agency) to find out more about the campaign.
Ideally the job description of client service is to understand what the brand needs, get the agency to come up with the best solution and then deliver it to the client… But client servicing has been taken in its literal sense.
After a decade at Lowe & Rauf, Kiran Murad, ECD will be stepping down and moving to a scaled back creative consultancy position with the agency… Kiran hands over the reins of the creative team to Mahreen Pasha.
Are business schools doing enough to prepare MBA grads for the job market? Marylou Andrew reports.
Tyrone Tellis on the importance of placing advertising within the contextual parameters of the content, and the pitfalls of not doing so.