Shaan Shahid, the actor, film director, host and model, in profile.
Why brands need to create mini duration ads aimed at engaging audiences.
In conversation with Imtiaz Abbasi, MD, Imtiaz Super Market.
From selling clothing to cooking oils and car services, using ‘religion-based branding’ has worked wonders.
Tyrone Tellis recounts his experiences of attending a Master Class held by Hando Sinisalu.
A look back at the legacy left behind by Junaid Jamshed
Can Pakistan International Airlines make a comeback and again be the darling of air travellers?
There is much to gain from agencies which accommodate projects that go beyond the simple commercial imperatives.
How to make feedback the backbone of strong, creative work.
An exasperated adman on the classic symptoms of a nightmare client.
The wider implications of 'forgettable, disposable television'.
The importance of aligning products with the right purpose.