Latest News

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    The Seth within us

    “Here is a plea to spot the Seth within us and in front of us. To make him realise the importance of people. The roles that they play and the roles that they should be playing.”

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    Haleeb Foods outsources marketing to Latitude CRS

    In a highly unusual move, Haleeb Foods has outsourced its marketing functions to its PR company, Latitude CRS.

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    New Nielsen survey finds a ‘love of driving’ biggest trigger for auto sales in Pakistan

    There’s good news for Pakistani auto manufacturers who are investing time and money to produce emotional pull advertising campaigns.

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    Walter Pakistan wins Pakistan’s first Effie Award

    Walter Pakistan bagged Pakistan’s first ever Effie Award for Pepsi’s ‘Made for Cricket’ campaign at an awards gala held in Singapore yesterday.

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    The brand clutter party

    Ali A. Rizvi weighs in on the brands that hit a six and on the ones that were bowled out during the Twenty20.

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    Kenwood says, ‘Khush Raho’

    R&I Electrical Appliances (authorised distributors of Kenwood in Pakistan and manufacturers of Homage products) recently launched the first locally conceptualised mass media campaign for Kenwood in Pakistan, called ‘Khush Raho’.

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