Aurora Magazine

Promoting excellence in advertising

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The Amazon model

The Amazon model

How Jeff Bezos' vision has transformed Amazon into the world’s largest online shopping retailer.
Is PIA salvable?

Is PIA salvable?

Can Pakistan International Airlines make a comeback and again be the darling of air travellers?
Working for a higher purpose

Working for a higher purpose

There is much to gain from agencies which accommodate projects that go beyond the simple commercial imperatives.
Whose culture is it anyway?

Whose culture is it anyway?

Those deeming it their duty to defend and protect Pakistani culture fail to realise that culture cannot be static.
Copy without a message

Copy without a message

It seems like there is there something seriously wrong with our copywriters and the marketing heads they report to!