Aurora Magazine

Promoting excellence in advertising

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Start-up and go!
Buzz

Start-up and go!

The Startup Weekend served as the go-to place for aspiring entrepreneurs to turn their startup dream into a reality.
A breath of Trident
Launches

A breath of Trident

Manufactured by Mondeléz Pakistan, Trident aims to tap into the adult, 'sugar-free' chewing gum market.
Be brave  and let go
Feature

Be brave and let go

To engage the Millennials companies will have to fundamentally change their SOPs, writes Sarah K. Yaldram.
Let there be transparency!

Let there be transparency!

The Supreme Court ban on billboards in Karachi has brought to light a systemic weakness within the OOH industry.