Why Coke Studio’s rendition of Pakistan’s national anthem can be described as formulaic at best.
Nadeem Hussain, Founder and Coach, Planet N, on the transforming power of Digital Pakistan.
Advertising professionals on how they would carve a new brand identity for Pakistan.
What can be done to avoid internet interruptions in the future?
How ride-hailing apps are creating employment and building up the public transportation system.
Pakistan Federal Budget 2017-18 in review.
Fauji Infraavest recently launched a pasta line to meet the growing demand for pasta in Pakistan.
The new Lux girls, Mawra Hocane and Maya Ali, lack star power, aura and an established celebrity status.
CarFirst aim to provide car sellers with a safe process to have their cars sold at a fair price within an hour.
The severe electricity shortage in the country has increased the demand for solar panels in Pakistan.
The ECD of Synergy Dentsu shares her experience of attending the ‘See It Be It' programme at the Cannes Lions festival.
Both marketing and creativity are a process of trial, error and experimentation.
The key factors marketers need to keep in mind when creating and publishing online videos for their brands.
The importance of providing a seamless online retail experience.
Superficiality is rampant in advertising, and is the most obvious in the advertising for Islamic financial services.