Aurora Magazine

Promoting excellence in advertising

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The Five-Letter Word
Published in Mar-Apr 2021

The Five-Letter Word

By bringing the Effies to Pakistan, PAS have successfully pivoted the mindset of Pakistani advertising.
Strangled Potential
Published in Mar-Apr 2021

Strangled Potential

Despite inherent potential, the chances of exporting pharma products from Pakistan are bleak due to short-sighted government.
Awaiting Sunrise
Published in Mar-Apr 2021

Awaiting Sunrise

What are the factors preventing Pakistan’s pharma sector from becoming a ‘Sunrise Industry’?
Graffiti man
Published in Nov-Dec 2019

Graffiti man

A day in the life of Neil Uchong, Karachi's trending and adroit graffiti artist.
Welcome to CoLab
Published in Nov-Dec 2019

Welcome to CoLab

Faraz Maqsood discusses the transformations to look out for in the new agency structure