Aurora Magazine

Promoting excellence in advertising

Agencies / Opinion

Agencies

1
2
Why awards matter

Why awards matter

Awards can inspire greatness; in celebrating the craft of advertising and design they can raise the bar of our work.

Branding Pakistan

Branding Pakistan
Advertising professionals on how they would carve a new brand identity for Pakistan.

The Cannes Lions experience

The Cannes Lions experience
The ECD of Synergy Dentsu shares her experience of attending the ‘See It Be It' programme at the Cannes Lions festival.
Feature

Show me the money!

Show me the money!
Why ad agencies need to invest wisely in their creative resources and redefine their quality measurement parameters.
Feature

Hiring monkeys

Hiring monkeys
By squeezing their agency’s ROI, clients are leading both the profession and their brands down the path of mediocrity

Brands and society

Brands and society
In a Millennial world, brand cause-related marketing can only succeed as an integral part of their regular communication

Should Pakistani brands use Indian celebrities to endorse their products?

Contributors